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Customize Your Holiday Gift Guide
Posted In: Marketing,
Date posted Jul 23

The Holiday Gift Guide program offers FREE customization to the cover for the printed catalog. Stores can add their logo and any details or...

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Insert the Holiday Gift Guide in Your Local Newspaper
Posted In: Education, Marketing,
Date posted May 31

Adding your customized Holiday Gift Guide as an insert in your local newspaper can be an excellent way to reach a local community of readers. MPIBA...

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Using Direct Mail Marketing & the Holiday Gift Guide
Posted In: Education, Marketing,
Date posted May 29

The Holiday Gift Guide can be customized as a mailer, eligible for the U.S. Postal Service Every Door Direct Mail (EDDM) program. Stores choose the...

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MPIBA Free Digital Marketing Programs
Posted In: Marketing,
Date posted Feb 23

SIGN UP 2024 DIGITAL MARKETING PROGRAMS

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Edelweiss 360: Successful Email Marketing
Posted In: Industry, Marketing,
Date posted Feb 8

Effective customer email marketing has never been so important. To make this easier, more and more stores are taking advantage of...

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Up Your Email Marketing Game
Posted In: Marketing,
Date posted Feb 8

RECORDED JUNE 25, 2020 | SPEAKERS: HEATHER DUNCAN, MPIBA; JEREMY ELLIS, MPIBA; KRISTIANNE HUNTSBERGER, SHELF AWARENESSSESSION SPONSORED BY...

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The Art of the Shelf Talker
Posted In: Marketing, Store Operations,
Date posted Feb 8

There is definitely an art to writing a shelf talker. How do you distill everything you love about a book into a few short sentences? Because that...

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Spread the Word: Managing Your Email Marketing
Posted In: Marketing,
Date posted Feb 8

Best Practices for Creating, Maintaining, and Making the Most of a Customer Email List CREATING YOUR CUSTOMER EMAIL LIST Just START — even...

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