Elevate your holiday sales!
The Books For Everyone Holiday Gift Guide is an indispensable holiday sales tool for publishers and booksellers.
One Catalog, Two Formats, Makes Holiday Marketing Easy
One Catalog, Two Formats, Makes Holiday Marketing Easy
Catalogs are customized for each indie bookstore.
DIGITAL
The catalog as a Shopping Webpage, customized for each bookstore with MORE INFO and BUY NOW links PLUS three store branded emails to indie customers to promote holiday shopping, powered by Shelf Awareness.Stores can add up to nine titles of their choice to a Staff Favorites shelf.
MAKE PLANS FOR THE HOLIDAYS
BOOKSELLERS
JUNE
Holiday Marketing Program registration opens June 3Plan for newspaper insertions or direct mail campaigns.
AUGUST
EXTENDED: Deadline to order print catalogs: August 9Holiday Gift Guide Catalog title list available to plan orders.
SEPTEMBER
Libro.fm Holiday Gift Guide playlist available.Deadline for custom print approvals: September 1
OCTOBER
Print Holiday Gift Guides arrive in stores.Shelf/book Talkers will be mailed to stores for use in displays, and digital and downloadable assets will be available for your holiday marketing.
Email program participants will be contacted for updated email lists.
NOVEMBER
Digital editions of the Holiday Gift Guide Catalog sent to your customer email lists, via Shelf AwarenessBOOKSELLERS: COMPLETE PROGRAM DETAILS HERE
Materials submission due by July 12.
Shopping webpages go live.
Holiday Gift Guide Catalog email blasts are sent, linking to shopping webpages.
AUGUST
Proof approvals required by August 1.OCTOBER
Stores begin catalog distribution in late October.Shopping webpages go live.
NOVEMBER/DECEMBER
Print catalog distribution continues.Holiday Gift Guide Catalog email blasts are sent, linking to shopping webpages.