Holiday Gift Guide Catalog Advertising
We know your marketing budget is limited, so why advertise in the Holiday Gift Guide Catalog?
Holiday Catalog titles take the spotlight in our member bookstores from the moment you book your ad,
empowering indie booksellers to focus on their expertise: connecting books with readers.
Holiday Catalog titles take the spotlight in our member bookstores from the moment you book your ad,
empowering indie booksellers to focus on their expertise: connecting books with readers.
Promote books with broad appeal
to a diverse audience!
- Advertise the best gift ideas for the holiday season, and books our indie booksellers are excited to sell.
- This program is completely free to booksellers and is designed to maximize exposure of your books.
- The program includes a unique print catalog, a Digital Program powered by Shelf Awareness, display materials, ecommerce templates, digital marketing assets, Edelweiss collections, and marketing support from Reading the West.
2026 AD SALES OPEN APRIL 1
Sales open through July 1, 2026
Art from THE OLD SLEIGH (W.W. Norton & Co.)
HOLIDAY GIFT GUIDE STATS
350,000 print catalogs will be distributed by bookstores across 14 western and mid-western states.
200,000+ of those will be inserted into newspapers and/or direct-mailed in cities large and small across our region.
Thousands of catalogs will be featured in in-store displays highlighting these great gift ideas (your books!). MPIBA provides matching display materials FREE to our bookstores.
DIGITAL
Included with every Gift Guide Print ad.
Promotional emails sent to 350,000+ indie bookstore customers across 14 states – linking to a store-branded Holiday Gift Guide shopping page that will be live for the entire holiday season!
Holiday Gift Guide shopping web pages will feature “More Info” and “Buy Now” buttons for every title.
SOCIAL MEDIA
The Holiday Gift Guide and individual titles are promoted on bookstore social media platforms and store websites across 14 states!
MPIBA provides matching digital assets for bookstores to use on Facebook, Instagram, e-commerce sites, e-newsletters and more!
The Gift Guide is also promoted via our public facing website ReadingtheWest.com, and on Reading the West social media platforms, reaching thousands of consumers nationwide.
2026 AD SALES OPEN APRIL 1
Sales open through July 1, 2026
2026 holiday gift guide pricing
FRONT COVER/CATALOG ART BUYOUT
$4000 member/$4800 nonmember
Exclusive
Requires MPIBA pre-approval. Once you place your order, we will contact you to discuss.
Your cover art will be used throughout the print Gift Guide catalog and in the Gift Guide email and shopping page design.
You will also receive all of the features of a Bestseller Plus Ad.
BACK PAGE FEATURE
$2200 member
$2640 Nonmember
Your title will be featured on the back cover of the print Gift Guide catalog, in one Gift Guide email, and on the Gift Guide shopping webpage. (Limited availability.)
BLOCKBUSTER AD
$1800 Member
$2160 Nonmember
Your title will be featured in a LARGE space in the print Gift Guide catalog, in one Gift Guide email, and on the Gift Guide shopping webpage.
BESTSELLER AD
$1400 Member
$1680 Nonmember
Your title will be featured in a SMALL space in the print Gift Guide catalog, in one Gift Guide email, and on the Gift Guide shopping webpage.
CHART TOPPER AD
$1000 Member
$1200 Nonmember
Your title will be featured in a SMALL space in the print Gift Guide catalog, and on the Gift Guide shopping webpage.
2026 AD SALES OPEN APRIL 1
Sales open through July 1, 2026
