Make the Holiday Gift Guide Work for You
The Holiday Gift Guide is a FREE annual marketing program for booksellers.
The program consists of a printed catalog with customizable store branding, an online Shopping Mini-site connected to your online store, and three emails sent to your customers to promote holiday shopping.
To get the most out of your catalogs, make plans for how you will use them before you place your order.
CUSTOMIZATION
MPIBA will add your store logo, address, phone number, and website to the back cover - PLUS - your logo on the front cover. You can specify any details you'd like to include: holiday hours, special order deadlines, special discounts - anything you like. Just let us know what you'd like to include and we will create a proof for your approval. You can also send us a correctly-sized, black and white pdf if you prefer to make your own artwork.
LEARN MORE ABOUT CUSTOMIZATION
DIRECT MAIL
Your catalogs can be customized for Every Door Direct Mail marketing through the U.S. Post Office. Put a copy in every mailbox in the ZIP codes and mail routes of your choice. We recommend that you contact your local postmaster to discuss the process and choose your mail routes before you place your printed catalog order so you will be sure to have the correct quantity.
NEWSPAPER INSERTION
Newspaper distribution is on the decline nationwide, but the holidays are an exception. Customers are looking for ideas and coupons in November and December. You can distribute your catalogs citywide via your local newspaper. Add a coupon or special holiday message to your customization and encourage new customers to visit and shop. Make plans before you order printed catalogs to get accurate quantities and shipping details.
MPIBA will reimburse stores 3 cents per piece for newspaper insertions or direct mail campaigns. Or, we’ll reimburse funds spent distributing and marketing the Holiday Gift Guide Catalogs up to $100, with a minimum order of 3,000 catalogs.