Using Direct Mail Marketing & the Holiday Gift Guide

Education, Marketing,

The Holiday Gift Guide can be customized as a mailer, eligible for the U.S. Postal Service Every Door Direct Mail (EDDM) program. Stores choose the mail routes and a catalog is delivered to every mailbox. Make your plan and pick your routes before you place your catalog order to get correct quantity!

EDDM catalogs are printed with the most basic residential address, your store’s return address, plus an indicia for postage. There is additional space for stores to add a coupon, holiday message, or other store details. MPIBA will help you set up the customizable area to your specifications.

EDDM is an excellent way to promote your business and holiday shopping, but it requires some advance handling and preparation to make it ready for the postman.

You can read about the mailing fees and delivery requirements on the Postal Service website.

We recommend contacting your local main post office branch to ask questions and confirm details. Speaking with the postmaster can sometimes simplify the process and will provide more clarity than the website alone.

Learn More about Every Door Direct Mail (EDDM)

  • MPIBA will reimburse your store 3 cents per piece mailed.
    • Minimum mailing: 500 pieces
    • Maximum reimbursement amount: $750
  • Minimum order of 1000 catalogs required to be eligible.
  • Once catalogs have been mailed, provide us with the following information to be reimbursed:
    • Receipts from the Post Office or other mail center which includes:
      • Your store name
      • Quantity of pieces mailed
      • Date of mailing(s)
      • Cost per piece mailed