Education Sessions

Marketing Education: It's All a Display with Lisa Urhik

Rethink every surface, every shelf, as a display, and identify strategies to make your books and book related merchandise connect. Lisa Urhik, president of Franklin Fixtures and founder of Plenty on Spring Bookstore, will present practical merchandising strategies and a whole lot of inspirational images, and provide the opportunity for attendees to think about one area of their stores that they want to perform better.

Finances: Basic Bookkeeping for Booksellers

Do you find bookkeeping overwhelming? In this session, Candice Huber, Dean of Bookstore Finances for the Professional Booksellers School, will break down bookkeeping in an accessible way and present practical and actionable steps for keeping timely and accurate financial records, explain what the Chart of Accounts is and why it’s important, and offer tips for categorizing your finances to make it easy to fill out ABACUS. This session will be inclusive of a variety of business models.