Marketing: Approaching Your Store Like a Publisher Would

Lisa Urhik, president of Franklin Fixtures and founder of Plenty on Spring Bookstore, will help attendees see their store through the eyes of a publisher and editor -- understand your market, develop your "cover" experience, and cultivate the entrance to your store. Learn how to ensure that there is flow throughout the store, and that the characters and subplots you introduce in your curated displays work together. And finally, learn to edit for clarity and make sure there is an arc to the shopping experience you're offering.

Finances: Budgeting for Booksellers

How many of us fly by the seat of our pants when it comes to budgeting? In this session, Candice Huber, Dean of Bookstore Finances for the Professional Booksellers School, will present practical and actionable steps for budgeting, even if you're starting from scratch. You will learn how to create a budget, track the data needed to monitor your budget, and react to the data it gives you. This session will be inclusive of a variety of business models.