Marketing Dashboard

Longlist on Edelweiss

Longlist Spreadsheet

Shortlist on Edelweiss (April)

Shortlist Spreadsheet (April)

Order Print Materials

Digital Marketing Assets

Sell More Books with RTW

Display Contest

The Reading the West Book Awards offer an easy marketing and sales opportunity for bookstores to use to sell lots of wonderful, regional titles. 

Use our free marketing tools and suggestions to promote these books in your shop, your email newsletter, and on social media.

PUBLIC VOTING AT READINGTHEWEST.COM in May

Promote the Longlists

  • Promote the nominees, especially those you’re most excited about, to your customers in-store and on-line:

    • Create fabulous, title-filled in-store displays using our downloadable marketing materials.

    • Enter our summer-long display contest to win one of five $50 gift cards.

    • Use the awards as content for your newsletter or on social media.

    • Link to ReadingTheWest.com to present the complete list of nominations, or add them to your website, or Bookshop.org page.

    • Let your customers know that they’ll have a chance to vote for the shortlist in May!

Announce the Shortlists & Promote Voting

  • Stores will be notified of the finalists in April to give you time to stock your shelves.

  • When shortlists are announced:

    • Encourage your customers to buy the shortlisted titles from your store, then vote!

    • Use our provided Digital Assets to promote the shortlist titles on social media, and in your email newsletters

    • Create fabulous, title-filled in-store displays using our downloadable marketing materials.

    • Enter our summer-long display contest to win one of five $50 gift cards.

Sign up now for the Digital Reading the West Promotion Powered by Shelf Awareness

Let MPIBA help spread the word and promote customer voting for the Reading the West Book Awards with an eblast to your e-mail list and a customized shopping page with all the finalist books linked to your e-commerce website. You'll get:

  • A Shopping Page branded for your store, filled with the Shortlist titles in each category. The BUY buttons link directly to your e-commerce website. Click here to see the Amy's Bookcase Shopping Page from 2024

  • A store-branded e-blast promoting the shopping page and public voting will go to your customer email list on May 1., the day voting opens. 

  • If you’ve already signed up for MPIBA marketing programs, you’re all set! New to Shelf Awareness emails? All you need is your email list and logo.

Use your Shopping Page via social media, linked on your website, and in e-mail marketing to promote book sales and get out the vote. Pre-made graphics that include the books in each category can be found here in late April when the finalists are chosen.

SIGN UP FOR THE DIGITAL READING THE WEST PROMOTION

Celebrate the Winners

  • Winners will be announced in June on YouTube and ReadingTheWest.com.

  • Use the Winners Announcement Event to host an in-store party.

  • Share the Winners Announcement Event with your customers via your website, e-mail newsletter, and social media.

  • Use our digital and downloadable marketing materials for your in-store displays and other promotions.