Summer Reading for the Win

AD SALES OPEN:MONDAY, MARCH 4, 2024

AD SALES DEADLINE: FRIDAY, MAY 17, 2024


PROMO EMAIL Send Date #1: Sunday, June 9, 2024 

PROMO EMAIL Send Date #2: Sunday, July 14, 2024


Shopping Pages featuring ALL of the titles Live for the entire summer!

  • The Great Summer Reading Guide is a completely free, turn-key marketing opportunity for indie bookstores.
  • Two promotional emails sent direct to 400,000+ indie bookstore customers across 17 western, mid-western, and pacific northwestern states.
  • Each email will showcase nine Top of the Stacks books for summer reading, linked directly to bookstore branded Great Summer Reading Guide Shopping Pages filled with the entire selection of titles – which will be live all summer long.
  • Great Summer Reading Guide store branded Shopping Pages will include “MORE INFO” and “BUY NOW” buttons for every title.
  • Participating bookstores will have access to branded Great Summer Reading Guide marketing assets.
  • Shopping Page URLs and all of the titles will be promoted throughout the summer by bookstores via websites, emails and social media.
  • Advertised titles must be available for bookstores to order for stock via mainstream distribution channels, at standard retail terms (40% discount or better and fully returnable). They also must be available for customers to order via bookstore e-commerce platforms.
  • NEW PRICING FOR 2024! Extremely cost effective consumer advertising, just a fraction of a penny per impression.

PICK YOUR SPOT

Promotional Banner Ads

  • One vertical, two horizontal available on Shopping Pages.
  • Featured banner ad, created by advertiser, with link to “Buy Now” on Great Summer Read Guide store branded Shopping Pages.
  • $1500/banner


Top of the Stack Title Ads

  • 18 spots available (9 per promo email).
  • Cover image with link featured on one Great Summer Reading Guide promotional email sent to 400,000+ customers with link to store branded Shopping Pages.
  • Cover image with links for “More Info” and “Buy Now” on 85+ store branded Shopping Pages.
  • $900/title


Face Out Title Ads

    • Cover image with links for “More Info” and “Buy Now” on 85+ store branded Great Summer Reading Guide Shopping Pages.
    • Shopping Page URL is linked to from two summertime promo emails going to 400,000+ customers each.
    • Summer Reading Guide URLs also promoted heavily via social media, store newsletters and websites, and PNBA and MPIBA consumer facing outreach.
    • $450/title

    BUY AD SPACE NOW