~ Genre Edition ~
Summer Reading for the Win
~ Genre Edition ~
Summer Reading for the Win
Reach 400,000+ Independent Bookstore Customers
Celebrate the current popularity of genre reading and promote your fresh new releases and recent favorites to hundreds of thousands of avid readers! The 2026 Genre Summer Reading Guide will feature the best romance, science fiction, fantasy, horror, mysteries & thrillers, westerns, and more for readers of all ages.
AD SALES OPEN: MARCH 1, 2026
AD SALES DEADLINE: MAY 15, 2026
DIGITAL CATALOG Send Date #1: Sunday, June 21, 2026
DIGITAL CATALOG Send Date #2: Sunday, July 19, 2026
Shopping Pages featuring ALL of the titles Live for the entire summer!
Advertising Includes:
- Placement in one of two promotional emails sent to 400,000+ indie bookstore customers across 17 states in the MPIBA and PNBA regions.
- Both emails will feature a good mix of all genres, but:
- the June email will focus on “Intrigue and Adventure”
- the July email will focus on “Romance” in advance of Bookstore Romance Day
- Placement on the Summer Reading Guide store branded mini-sites which include “MORE INFO” and “BUY NOW” buttons for every title.
- Participating bookstores will have access to branded Genre Summer Reading Guide marketing assets.
- Mini-site URLs and all of the titles will be promoted throughout the summer by bookstores (and MPIBA & PNBA) via websites, emails and social media.
- An extremely cost effective consumer advertising, just a fraction of a penny per impression!
PICK YOUR SPOT
Featured Frontlist
$800/title
Limited availability (can be any genre category for the June email, must be romance titles for the July email)
Large cover image with blurb, book details, and link featured atop one Genre Reading Guide email.
Placement on the store branded mini-sites.
FRONTLIST
$650/Title
Titles published in spring or summer 2026
Cover image with title details and link in one Genre Reading Guide email.
Placement on the store branded mini-sites.
BACKLIST
$500/Title
Titles published in summer or fall 2025, or newly released in paper
Cover image with title details and link in one Genre Reading Guide email.
Placement on the store branded mini-sites.
See Example of Previous Mini-Site Here
