Plaid Friday
Wear plaid and support indies on this counterpart to Black Friday!
Recurring Event
Next Date: Friday, November 27, 2026
Category: Annual Celebrations
Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy. Also, it’s a way to show your support for your local economy and commitment to the Choose Indie Local movement. So, plan to wear PLAID the day after Thanksgiving!
Plaid Friday History
Plaid Friday was created by Kerri Johnson in Oakland, CA, to bring back the time when shopping for friends and family was a pleasurable leisurely activity. Now it is celebrated throughout the nation as part of the Shop Indie Local Holiday Campaign.
How Indies Celebrate
- Encourage your staff (and your partner’s staff) to wear plaid
- Photograph customers who visit your business wearing plaid
- If you offer any holiday specials/sales/events, brand them as a Shop Indie Local promotion
- Create a display featuring locally made items
- Use plaid ribbon, tissue paper, or bags