Celebrate Jólabókaflóð!

Ever wished for a holiday dedicated to gifting books? Iceland has you and your customers covered with Jólabókaflóð! Pronounced “Yo-la-bok-a-flot,” this Icelandic tradition roughly means “flood of books” — and it’s every reader’s dream come true.

Now’s the perfect time to bring this tradition to your store! The ABA has brand new graphics and marketing tips for your social media, newsletters, and website, so you can jump right into the holiday fun. Here are a few ideas to join the flood of books on December 24.

Find more information here