Get your customers excited in advance!
Thank you to the record number of bookstores participating in the 2016 Winter Catalog! Our booksellers are excited about this marvelous marketing tool and are looking forward to receiving their catalogs and sharing them with their customers.
Plan to post the Winter Catalog cover on your website and social media outlets now, alerting your customers that you will be sending them this beautiful gift guide of holiday books.
The download files below are 72dpi — low-resolution versions suitable for online viewing.
Click here to download a full-size JPG Cover (1838px wide)
Click here to download a 4″ JPG Cover (1200px wide)
Click here to download a 2″ JPG Cover (600px wide)
Click here to download a 1.3″ JPG Cover (400px wide)
Make a Big Splash and Boost Holiday Sales for FREE!
FREE to you:
Display and distribute this gorgeous, 12-page, full-color brochure – one that looks as if you produced it yourself for thousands of dollars – as a holiday gift guide for your customers. Shipping is FREE for your first box of 500 imprinted catalogs; you’ll then pay for shipping on the balance of your order.
If you are NEW to the imprint process this year, your shipping is FREE, no matter how many imprinted Winter Catalogs you order.
FREE to get into your customers’ hands:
Use as bag stuffers, displays, or in a stack labeled “Free … Take One!” Place around town at your Chamber of Commerce, adjacent retail stores, visitors’ centers, and in free publications. You can claim co-op money to defray expenditures for newspaper insertions, direct mail, newsletters, and more; consult your sales rep for guidelines and details.
FREE Shelf Talkers:
As a bonus, we ship packets of Shelf Talkers in the box with your catalogs, so that customers can visually connect your Winter Catalog at the front counter with the book on your shelf. See sample included in your July mailer packet.
Wholesaler Special Offers for Winter Catalog Titles
If you don’t plan to stock all the catalog titles, you can put a note on the catalog back cover for your customers, letting them know that you will gladly special-order for them.
Baker & Taylor:
Your Logo. Your Branding. Your Message.
MPIBA has made the decision to only produce catalogs with imprinting, as we believe your logo and branding should be reflected on anything you choose to display in your bookstore. Many bookstores received imprinted catalogs last year for the first time ever; if you’d like to increase the number you’ll receive this year, please give us a call at (800) 752-0249.
In your August 2016 mailer packet, we included a proof of the imprint for your store (although on a heavier, brighter stock than the actual catalog will be). Your logo appears on the front cover, and the bottom of the back cover contains a coupon, ad, map, or customer message that MPIBA has designed for you. Please respond to the individual note on that proof.
Winter Catalog 2016
August 22, 2016
Winter Catalog 2016 Bookseller Winter Catalog Order Form completed. All Winter Catalogs are imprinted with your store’s logo, branding, and message; MPIBA no longer offers “regular, non-imprinted” catalogs.
If you are a bookstore NEW to the imprint process, MPIBA pays for your entire shipping charges to your bookstore, newspaper destinations, and other locations.
August 22, 2016
Imprint art, changes and/or revisions due to MPIBA. If you need changes made or a new design, you will receive a revised PDF proof via Dropbox from Kathy Keel from this e-mail address: firstname.lastname@example.org
September 2, 2016
Deadline for imprint approvals and final shipping instructions.
October and November 2016
Catalogs Ship to Bookstores, Other Destinations
Winter Catalog Orders OVER 6,000 Quantity
You will receive an estimate of trucked freight charges; after your approval of the estimated charges, MPIBA will invoice you and you can pay by credit card or by sending a check.
Winter Catalog Orders UNDER 6,000 Quantity
Shipping is FREE if you are a bookstore new to the imprint process.
ALL catalogs delivered to the bookstore address (and for Every Door Direct Mail) are shipped out via ground service in boxes of 500 with packets of Shelf Talkers included.
MPIBA will invoice you for Winter Catalog shipping charges, if any. You can then pay by credit card or by sending a check to the address listed on your invoice.
November 4, 2016
Earliest arrival date at newspapers.
November 11, 2016
Earliest date for your newspaper insertion.
Laura Ayrey Burnett, Executive Director
Originally posted August 12, 2016.
Updated September 9, 2016.