Winter Catalog 2016 – Advertisers

Robust Sales for Advertiser
and Bookseller Success!

Click here to complete the online Winter Catalog 2016 Advertiser Contract.

We have extended the advertiser deadline to July 20, 2016, so you have time to reserve space for your title in this successful, exciting publication.

Winter Catalog 2015

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The Winter Catalog worked so well for booksellers in 2014 that many increased their orders — some by as much as 28% to 100% — in 2015.

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People just flowed in, waving the catalog.”

Old Firehouse Books in Fort Collins, Colorado

Susie Wilmer, the owner of Old Firehouse Books in Fort Collins, Colorado, normally inserted 16,000 (plus 1,000 for in-store use) imprinted Winter Catalogs in the Fort Collins Coloradoan newspaper.

In 2013, she added 17,000 to her order – for an impressive total of 34,000, a 100% increase over the previous year – to insert into the Loveland Reporter-Herald in order to market to a community not served by an independent bookstore.

This strategy paid off in such a big way that in 2014, Old Firehouse inserted into four newspapers – the Fort Collins Coloradoan, the Windsor Beacon, the Windsor Now, and the Loveland Reporter-Heraldmaking her total order a whopping 61,000 imprinted Winter Catalogs, a 79% increase over the previous year.

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Katy Budget Books in Houston, Texas

Katy Budget Books believes that the catalog is a successful, economical way to convey their holiday message in a large, competitive market. They always order 22,500 imprinted catalogs to insert into The Houston Chronicle after Thanksgiving, and in 2014 and 2015 they upped their order to 24,500.

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It’s going to be a great year!”

The Bookworm of Edwards in Edwards, Colorado

The Bookworm of Edwards usually orders 15,500 imprinted catalogs each year to insert after Thanksgiving into The Vail Daily. In 2014 and 2015, owner Nicole Magistro added an additional 8,000 catalogs – a 52% increase over the previous year – to insert into The Vail Weekly because, “It’s going to be a great year!” This successful bookstore takes this marketing avenue very seriously … because the catalog has proven time after time that it works.

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Maria’s Bookshop in Durango, Colorado

As it is the centerpiece of their holiday promotions, owners Andrea Avantaggio and Peter Schertz ordered 23,000 imprinted catalogs in 2014 and 2015. They inserted into four regional newspapers, completed an Every Door Direct Mail campaign, and used the catalogs extensively throughout the store in displays and as handouts and bag stuffers.

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The Winter Catalog was a huge success for me.”

Out West Books in Grand Junction, Colorado

Out West Books was a new MPIBA member bookstore, and owner Marya Johnston decided to try a newspaper insertion with her imprinted Winter Catalogs. She was ecstatic with the success of the catalog: “I was SO busy in December. The Winter Catalog was a huge success for me. It brought so many people in the store that I didn’t know existed! In fact, just last week a lady came in carrying it with items she was looking for circled in Sharpie. One month later and it’s still working!!”

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Our December was off the charts.”

Next Page Books & Nosh in Frisco, Colorado

Next Page Books & Nosh inserts 10,000 imprinted Winter Catalogs into The Summit Daily News each year. Owner Karen Berg said, “Our December was off the charts. The catalog sales were great. Looking forward to another busy year.”
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MPIBA Provides Tools to Ensure
Bookseller Success

As the Winter Catalog is the centerpiece of holiday marketing and promotions for MPIBA bookstores, they can make a big splash and boost holiday sales using their FREE imprinted catalogs and marketing tools provided by Mountains & Plains.

 

"Making Money with the Winter Catalog" for Booksellers

“Making Money with the Winter Catalog” for Booksellers

 

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Click here to complete the online
Winter Catalog 2016 Advertiser Contract.

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Winter Catalog Ad Rates

  • $2,150 Interior Regular Ad: One regular space
  • $3,875 Interior Feature Ad: Equivalent to 2 regular spaces
  • $5,450 Interior Super Feature: Equivalent to 3 regular spaces
  • $8,000 Back Cover Super Feature: Equivalent to 4 regular spaces
  • $500 “Booksellers Favorite”Smaller space sold via bookseller nomination
    and subsequent publisher participation only.

Winter Catalog 2015 – Consumer Shelf Talker

 

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Deadlines and Distribution Dates

  • July 1, 2016
    Space reservation via the online-only Winter Catalog 2016 Advertising Contract.
  • July 2016
    Invoices prepared for advertisers.
  • August 2016
    Payment due from advertisers.
  • August 2016
    Early notice of catalog titles announced to booksellers via the ISBN Title List spreadsheet.
  • Friday, September 9, 2016
    Two copies of each advertiser title for Fall Discovery Show display due. Send to :
    Kathy Keel, MPIBA Project Manager
    208 E. Lincoln Ave., Fort Collins, CO 80524
    (970) 484-3939
  • October 2016
    • Catalog titles and catalogs are showcased at the Fall Discovery Show during Pick of the Lists sessions and also prominently displayed at MPIBA’s exhibit tables in the Exhibit Hall.
    • Catalogs shipped to bookstores.
  • November/December 2016 (and beyond!)
    Booksellers distribute Winter Catalogs via newspaper insertions, direct mail, bag stuffers, newsletters, in-store uses and around their communities.

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Consumer Benefits

  • Individual titles and descriptions are posted on our website, and the full Winter Catalog is posted and available for downloading, sharing, and posting on other sites.
  • Shelf Talkers (see above) are provided free in quantity to booksellers, so that customers can visually connect the catalog at the front counter to the book on the shelf.
  • Seasoned booksellers share their tips with newcomers (see “Making Money with the Winter Catalog” above) in order to help them gain and retain customers using the Winter Catalog.

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Wholesaler Support

  • The catalog receives inventory support and special offers from wholesalers.
  • Booksellers can receive risk-free ordering.

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Digital Files and Marketing Copy

  • MPIBA will download your high-resolution jacket image from Edelweiss and/or from your website; no need to e-mail separately.
  • MPIBA does not have a word limit restriction. We will gather and construct marketing copy from Edelweiss and/or from your website to fit our space requirements; no need to compose, edit, or e-mail separately.
  • ONLY if the title has no Edelweiss or web page, use the upload function in the online Advertiser Contract to:
    • Send high-resolution jacket image:
      Upload a JPG or TIF at 2.0″ wide, 300dpi, CMYK color.
      No PDF or EPS files accepted.
      Add the suffix (.jpg, .tif) when preparing the file.
    • Upload or type in your marketing copy block; no word limit restriction.
    • For features, send ancillary artwork in a Photoshop layered file (.psd).

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Posted April 28, 2016