Shelf Awareness' emails in conjunction with the California
Holiday Catalog were very fruitful for us. We had a customer say
it was the "best email we've ever sent" and many customers called
or came in looking for the books.
We haven't historically ordered all of the books in the holiday catalog
but we are going to from now on as we had customers asking for books
that they'd seen in the email version and we didn't have them.
The catalog was terrific!
Our regular customers are using the website more and more
to submit orders for in-store pickup so having the holiday
catalog in digital format will surely be helpful.