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Summer Reading for the Win

Reach 300,000+ independent bookstore customers!


Bookstore customers have proven without a doubt that they will find and support their indie store – whether visiting the store in person, or browsing and buying from a store’s e-commerce platform. The Great Summer Reading Guide encourages sales on both fronts. The campaign will feature the season’s fresh new fiction and narrative non-fiction titles (perfect selections for summer reading), to entice a trip to the store or a click and trip to the mailbox.

It’s a win for booklovers, booksellers, and advertisers!

Email 1 Send Date: June 18
Email 2 Send Date: July 16

Shopping Pages featuring ALL of the titles: Live for the entire summer!

  • Promotional emails direct to 300,000+ indie bookstore customers across 17 western, mid-western, and pacific northwestern states.
  • Each email will showcase up to 25 of the best books for summer reading and link directly to bookstore branded Great Summer Reading Guide
  • Shopping Pages. Shopping Pages will feature the titles from both email promotions and will be live all summer long.
  • Summer Reading Guide Emails and Shopping Pages will include “MORE INFO” and “BUY NOW” buttons for every title.
  • Participating bookstores will have access to branded Great Summer Reading Guide printable and digital marketing assets.
  • Shopping Page URLs and all of the titles will be promoted throughout the summer by bookstores (and MPIBA & PNBA) via websites, emails and social media.
  • This direct-to-consumer advertising is extremely cost effective, just a fraction of a penny per impression.
  • The program is a completely free, turn-key marketing opportunity for indie bookstores.

Pick Your Spot:

  • Top of the Stack
  • $1300

    • Only six available! (Three per email.)
    • Extra large cover image featured at the top of email with 25 words of copy.
    • Includes cover image and 25 words of copy on Shopping Page
  • Face Out
  • $900

    • Cover image featured in one promotional email with MORE INFO link.
    • Includes cover image and 25 words of copy on Shopping Page
  • Promotional Email Center Page Banner Ads
  • $1600

    • Only four available! (Two per email.)
    • Featured banner ad, created by advertiser, in one Great Summer Reading Guide email hitting 250,000+ customer inboxes.
    • Ads will link to the Shopping Page which will include a cover image and 25 words of copy.
Ad Sales Deadline June 3, 2023