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A joint marketing campaign


Reach 300,000+ independent bookstore customers!

Bookstore customers have proven this past year, without a doubt, that they will find and support their indie store — whether visiting the store in person, or browsing and buying from a store’s e-commerce platform. The Great Summer Reading Guide encourages sales on both fronts. The campaign will introduce a selection of the season’s fresh new titles to entice a trip to the store or a click and trip to the mailbox. It’s a win for booklovers, booksellers, and advertisers!


Program Basics:
  • Two email newsletters sent to indie bookstore customers across the entire western United States, powered by Shelf Awareness.
  • The artfully designed emails will be filled with a fantastic selection of titles promoted by YOU, our publishing partners.
  • A sample of last year’s Summer Reading Guide email can be found HERE.
  • The emails will be personalized for each participating bookstore with store logo, contact information, and BUY BUTTONS linking to the store’s preferred e-commerce site.
  • The regions will promote the advertised titles and the Summer Reading Guide through social media (MPIBA will promote through a public-facing website readingthewest.com, and public facing social media accounts).
  • We’ll provide matching downloadable and digital marketing assets for use on participating bookstore websites, social media, newsletters, and in-store displays.
  • The program is a completely free, turnkey marketing opportunity for indie bookstores.
  • Transition Banner Ad
    • 600×150 graphic ad with link
    • Customize your own feature
    • Link must benefit indies (no Amazon or direct sales)
    • Only one per issue!
    $2000 SOLD OUT

  • Top of the Stack
    • Leads the email
    • 4x enlarged cover image
    • Only one per issue!
    $1800 SOLD OUT

  • Face Out
    • Second & third spots
    • Enlarged cover images
    • Only two per issue! (SPOTS GOING FAST)
    $1600 SOLD OUT

  • Line the Shelf
    • Standard listing
    • Twenty-two spots available in each edition

Ad Reservation Deadline: June 18, while space lasts
Publication dates: June 20 & July 11, 2021