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—Mimi Hannan, La Playa Books, San Diego (on the CALIBA 2019 holiday catalog newsletter)

Shelf Awareness' emails in conjunction with the California
Holiday Catalog were very fruitful for us. We had a customer say
it was the "best email we've ever sent" and many customers called
or came in looking for the books.

—Anne Holman, The King’s English, Salt Lake City, UT (on the MPIBA 2019 holiday catalog newsletter)

We haven't historically ordered all of the books in the holiday catalog
but we are going to from now on as we had customers asking for books
that they'd seen in the email version and we didn't have them.
The catalog was terrific!

—Carol Price, Bookpeople of Moscow, Moscow, ID (on the PNBA 2019 holiday catalog newsletter)

Our regular customers are using the website more and more
to submit orders for in-store pickup so having the holiday
catalog in digital format will surely be helpful.

A new joint e-newsletter from CALIBA, MPIBA, and PNBA

Reach 350,000 independent bookstore customers!

  • Highlight summer books and recent releases that may have been missed this spring.
  • Indie customers have proven their support of their favorite local bookstores through skyrocketing online sales — the timing of this campaign is perfect.
  • Extensive consumer facing social media outreach by bookstores and regional associations.
  • Bookstores will stock up and build displays around featured titles.
  • Less than a penny per impression
  • Top of the Stack
    • Leads the email
    • 4x enlarged cover image
    • Only one per issue

  • Face Out
    • Second & third spots
    • Enlarged cover images
    • Two per issue

  • Line the Shelf
    • Standard listing
    • Twenty-two spots available

Ad Reservation Deadline: May 29, 2020
Publication date: June 22, 2020