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Summer Reading for the Win
Reach 250,000+ independent bookstore customers!
Bookstore customers have proven without a doubt that they will find and support their indie store – whether visiting the store in person, or browsing and buying from a store’s e-commerce platform. The Great Summer Reading Guide encourages sales on both fronts. The campaign will introduce a selection of the season’s fresh new titles to entice a trip to the store or a click and trip to the mailbox. It’s a win for booklovers, booksellers, and advertisers!
Email 1 Send Date: June 18
Email 2 Send Date: July 16
Shopping Pages featuring ALL of the titles: Live for the entire summer!
- Promotional emails direct to 250,000+ indie bookstore customers across 17 western, mid-western, and pacific northwestern states.
- Each email will showcase 25 of the best books for summer reading and link directly to bookstore branded Great Summer Reading Guide
- Shopping Pages. Shopping Pages will feature the titles from both email promotions and will be live all summer long.
- Summer Reading Guide Emails and Shopping Pages will include “MORE INFO” and “BUY NOW” buttons for every title.
- Participating bookstores will have access to branded Great Summer Reading Guide printable and digital marketing assets.
- Shopping Page URLs and all of the titles will be promoted throughout the summer by bookstores (and MPIBA & PNBA) via websites, emails and social media.
- This direct-to-consumer advertising is extremely cost effective, just a fraction of a penny per impression.
- The program is a completely free, turn-key marketing opportunity for indie bookstores.
Pick Your Spot:
Top of the Stack
$1300
/title
- Only six available! (Three per email.)
- Extra large cover image featured at the top of email with 25 words of copy.
- Includes cover image and 25 words of copy on Shopping Page
Face Out
$900
/title
- Cover image featured in one promotional email with MORE INFO link.
- Includes cover image and 25 words of copy on Shopping Page
Promotional Email Center Page Banner Ads
$1600
/banner
- Only four available! (Two per email.)
- Featured banner ad, created by advertiser, in one Great Summer Reading Guide email hitting 250,000+ customer inboxes.
- Ads will link to the Shopping Page which will include a cover image and 25 words of copy.
