Powered by

A joint marketing campaign
from CALIBA, MPIBA, and PNBA

Reach 300,000+ independent bookstore customers!

 

 

Bookstore customers have proven without a doubt that they will find and support their indie store – whether visiting the store in person, or browsing and buying from a store’s e-commerce platform. The Great Summer Reading Guide encourages sales on both fronts. The campaign will introduce a selection of the season’s fresh new titles to entice a trip to the store or a click and trip to the mailbox. It’s a win for booklovers, booksellers, and advertisers!

Program Basics:
  • E-blast directs customers to their favorite indie store’s Great Summer Reading Guide (GSRG) web page, featuring the full GSRG collection for the entire summer!
  • Summer Reading Guide web pages feature “More Info” and “Buy Now” buttons for every title.
  • Extensive consumer facing social media outreach by bookstores and associations.
  • Extremely cost effective, just a fraction of a penny per impression.
  • The program is a completely free, turnkey marketing opportunity for indie bookstores.

BRANDED WEB PAGE TITLE FEATURE OPTIONS

SOLD OUT
  • Top of the Stack
  • $1500
    • Limited availability! Includes larger cover image and 40 words of copy.
    • .005¢ per impression.
  • Face Out
  • $1200
    • Includes cover image and 25 words of copy.
    • .004¢ per impression.

Banner Ad Options

Sold Out
  • Promotional Email Banner Ad
  • $2000
    • Exclusive! Featured in the Great Summer Reading Guide eblast announcement hitting 300,000+ customer inboxes.
    • Advertiser provides 600x150 graphic file (jpg, png, or gif <5mb) and link. No direct sales or Amazon links, please.
    • .007¢ per impression.
Sold Out
  • Summer Reading Guide Web Page Ad
  • $1750
    • Limited availability! Ads featured on the store branded Summer Reading Guide Web Page above genre section dividers.
    • Advertiser provides 600x150 graphic file (jpg, png, or gif <5mb) and link. No direct sales or Amazon links, please.
    • .006¢ per impression.

Ad Reservation Deadline:

Friday, June 3, while space lasts

 

Publication date:

Sunday, June 26 – Live All summer!

 

Contact MPIBA Executive Director Heather Duncan with any questions