Summer Reading Email Promotion

A not-to-be-missed marketing opportunity for your bookstore

Many of your customers have shown amazing support of your stores this spring with increased on-line sales. This increase in website traffic makes this the perfect time for a summer kickoff email promotion! If your store participated in the Holiday Gift Guide email program, you already know how this works!

Here are the details:

  • One email sent to your customer list on Monday, June 22. Powered by Shelf Awareness.
  • The beautifully designed email will be filled with a fantastic selection of titles promoted by our publisher partners.
  • The email will be personalized for your bookstore with your logo, contact information, and buy buttons linking to your e-commerce site.
  • We’ll provide matching digital and downloadable marketing assets for use on your website, social media, and in-store displays.
  • The program is a completely free, turnkey marketing opportunity for your store. All you need to do is opt-in, and provide your customer email list and store logo to Shelf Awareness! (Customer email lists are used only for this one promotion, and are never shared or sold.)
Click Here to Participate
See the Featured Books

We haven't historically ordered all of the books in the holiday catalog but we are going to from now on as we had customers asking for books that they'd seen in the email version and we didn't have them. The catalog was terrific!
—Anne Holman, The King’s English, Salt Lake City, UT (on the MPIBA 2019 holiday catalog email)

Ingram is offering a special promotional discount on the Summer Reading titles. All bookstores can get the discount.
  • The orders need not be stand alone, just use the promo code on every backlist order you place between now and September 4th to get the extra discount on these titles.
  • We have also included some titles that SIBA is running in their Summer Reading promotion, so there are 48 titles total.
  • There are some PGW and Two Rivers titles on the list, so you should place those with IPS if you can.
    • You will not get our extra 2% discount, but IPS is running an unrelated promotional offer as well.
  • The promotion is for +2% but you MUST use the promo code SR (Summer Reading) whether placing your order via ipage or your POS. 
  • We cannot apply the extra discount after the fact, so please remember to use the code…
  • There is a Selection List available on ipage: https://tinyurl.com/Summer-Reading-Promotion