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What is the Summer of Lonesome Dove?

 

An opportunity to sell some books! The “Summer of” program is an MPIBA region-wide marketing initiative designed to promote a single title. For the inaugural event, we’ve chosen Larry McMurtry’s beloved novel, Lonesome Dove – specifically because the action of Lonesome Dove takes place in several of our member states, and in honor of the 35th anniversary of the book’s publication.

 

We hope you will see the sales and event potential in this summer marketing program. Below are some ideas to help you plan an event or book group for your store. But you can participate by simply building a display or keeping Lonesome Dove on your featured paperback table.

 

PROGRAM GOALS

  • Sell lots of books – Lonesome Dove and more!
  • Give your customers an extra fun reason to visit your bookstores.
  • Demonstrate our regional solidarity and selling power by putting Lonesome Dove on the MPIBA regional bestseller list throughout the summer of 2020
  • Bring attention to the Reading the West Book Awards and readingthewest.com.

 

 

2020 GENERAL PROGRAM NOTES

  • Larry McMurtry will be honored with the 16th Spirit of the West Award, which will be announced on April 15, 2020, along with the announcement of the Reading the West Book Award category shortlists.
  • Bookstores are asked to put up displays, host events and bookclubs, and create social media promotions for the Summer of Lonesome Dove between May 15 – August 15, 2020. The May 15 start date coincides with the announcement for the 2019 Reading the Book Award Winners.
  • MPIBA will promote our member stores’ events and promotions for the “Summer of Lonesome Dove” via readingthewest.com and through direct-to-consumer emails and social media. Send us your plans by April 10 to take full advantage of the promotions.
  • MPIBA will create print, downloadable, and digital marketing assets for stores to use to promote the Summer of Lonesome Dove.

 

 

EVENT IDEAS

  • Book Club: Simple as it sounds. Schedule a Lonesome Dove book club sometime between May 15 and August 15.
  • Big Book Club: Because Lonesome Dove is long, breaking it into two or three more bite sized pieces might appeal to customers interested in reading the book, but daunted by the size.
  • Birthday Party: Larry McMurtry’s 84th birthday is on June 3. Throw him a birthday party.
  • Whatever Wild Idea You Come Up With: We’re here to support any idea that you come up with. Let us know how we can help!