What is the Summer of Lonesome Dove?
An opportunity to sell some books! The “Summer of” program is an MPIBA region-wide marketing initiative designed to promote a single title. For the inaugural event, we’ve chosen Larry McMurtry’s beloved novel, Lonesome Dove – specifically because the action of Lonesome Dove takes place in several of our member states, and in honor of the 35th anniversary of the book’s publication.
We hope you will see the sales and event potential in this summer marketing program. Below are some ideas to help you plan an event or book group for your store. But you can participate by simply building a display or keeping Lonesome Dove on your featured paperback table.