What story is the look and branding of your store telling? In this session Misty Adair, Co-owner and Creative Director at Lark & Owl Booksellers, and Aedan Richter, bookseller and designer at Nowhere Bookshop, will discuss the importance of creative and consistent branding throughout your bookstore and will share inspiration for new ideas you can incorporate. Topics will include branded merchandise, print materials, window designs, social media, store signage and more! We will offer some practical resources you can use right away, as well as include everyone in a group brainstorming session for an imaginary new bookstore. Hopefully, you will leave with bright ideas to enhance your unique voice and store aesthetic.