Use this turn-key marketing program to sell lots of books, and drive customers to your store and website!
Include the catalog in book shipments from your store leading up to the holidays.
Create holiday displays using our provided marketing materials — include catalog titles and other great gift ideas.
Personalized with your store logo and contact information; OR, with a generic Shop Indie message.
Bag stuff catalogs at the cash wrap to bring your customers back!
Use them as a marketing piece outside of your store: Insert them in local newspapers or mail them to customers.
The creative marketing possibilities are endless!
Sign up for FREE and you’ll receive:
Printed Holiday Gift Guides
Beautifully designed, full color marketing piece
Filled with great gift ideas for adults and children
Personalized with your store logo and contact information; OR, with a generic Shop Indie message.
Order 1,000 to 50,000, all completely free! (Includes FREE shipping.)
Add a coupon or personalized marketing message to bring people to the store.
Email Holiday Gift Guide
Four emails, each filled with a selection of the same titles as the print catalogs, conveniently sent to YOUR customer list.
Personalized with your logo and links.
Features BUY NOW buttons for each book, linking directly to your e-commerce platform.
Powered by our friends at Shelf Awareness
If your store sends Shelf Awareness for Readers, the Pre-Order Campaign email, or the IndieNext list to your customers, make sure you’re sending the holiday gift guide too!
Holiday Marketing Assets for Your Store Promotions
Printable display signs.
Book & shelf talkers mailed to you for use in these and other favorite books.
Digital assets for use on your social media, website, and customer emails during the holidays
Holiday Catalog Marketing Reimbursement Program
We’ll reimburse you .03 cents per piece for newspaper insertions or direct mail campaigns.
Or, we’ll reimburse you for funds spent distributing and marketing the Holiday Gift Guide Catalogs up to $100, with a minimum order of 3,000 catalogs.
Plan Your Holiday Marketing Campaign
JULY
- July 5: Holiday Marketing Program Registration Opens.
- Plan for newspaper insertions or direct mail campaigns.
- Plan your custom marketing message or coupon (optional).
- OR, plan to order un-branded catalogs, with a simple Shop Indie message.
- Order FREE print catalogs. Minimum order = 1000. No maximum!
- Register to send the email catalogs to your customers. You will be contacted in the early fall to send an updated customer email list to Shelf Awareness.
AUGUST
- Deadline for print catalog orders and custom imprint approvals is August 30.
- Holiday Gift Guide Catalog title list available to plan orders.
- Libro.fm Holiday Gift Guide playlist available.
OCTOBER
- Print Holiday Gift Guides arrive in stores.
- Shelf/book Talkers will be mailed to stores for use in displays, and digital and downloadable assets will be available for your holiday marketing.
- Email program participants will be contacted for updated email lists.
NOVEMBER
- Digital editions of the Holiday Gift Guide Catalog sent to your customer email lists, via Shelf Awareness.
See the 2020 Holiday Gift Guide Program Here
The buttons below link to the complete catalog title list on Edelweiss, a Libro.FM playlist of catalog titles for you to promote, and social media graphics and store signs that match the catalog design.
INGRAM REGIONAL HOLIDAY CATALOGS PROMOTION: ENJOY +3% OFF ALL TITLES IN THE REGIONAL HOLIDAY CATALOGS. OFFER VALID OCTOBER 5 – NOVEMBER 23. NO PROMO CODE NEEDED. VIEW OUR IPAGE TITLE LIST, WHICH WILL BE UPDATED AS REGIONAL HOLIDAY CATALOG TITLES ARE RECEIVED.
Email Marketing Campaign
For participating stores, here’s the breakdown of titles in each of the three catalog emails being sent in November.
Flip through the 2020 Gift Guide
Use this flipbook on your website! Paste this code into the text editor:
<iframe src="https://cdn.flipsnack.com/widget/v2/widget.html?hash=ztpfcut4ot" width="100%" height="480" seamless="seamless" scrolling="no" frameBorder="0" allowFullScreen></iframe>
Instantly Add the Gift Guide to your IndieCommerce Site
IndieCommerce stores get an automatically generated catalog page for their use, complete with More Info links and Buy Now buttons.
Replace the highlighted portion of this URL with your site name: http://yoursitename.com/holid
Add the Holiday Catalog Titles to your Bookshop.org page
To use these lists, download this Google Sheet as a Comma Separated Value (CSV) file. You can upload them onto your Bookshop pages via your book lists. Get more help from Bookshop!