HOLIDAY MARKETING MADE EASY

USE THIS TURN-KEY MARKETING PROGRAM TO SELL LOTS OF BOOKS, AND DRIVE CUSTOMERS TO YOUR STORE AND WEBSITE!

Sign Up for Free and You’ll Receive

PRINTED HOLIDAY GIFT GUIDES

Beautifully designed, full color marketing piece.

Filled with great gift ideas for adults and children.

Personalized with your store logo and contact information (or a generic “shop indie” message).
Order 1,000 to 50,000, all completely free! (Includes FREE shipping.)

Add a coupon or personalized marketing message to bring people to the store.

Include the catalog in book shipments leading up to the holidays; create holiday displays with our provided marketing materials; stuff them in bags at the cash wrap; insert them in local newspapers or mail them to customers. The creative marketing possibilities are endless!

EMAIL HOLIDAY GIFT GUIDE

Three eblasts, each promoting your customized Holiday Gift Guide website, conveniently sent to YOUR customer list.

Personalized with your logo and links.

Features BUY NOW buttons for each book, linking directly to your e-commerce platform.

Powered by our friends at Shelf Awareness.

 

If your store sends Shelf Awareness for Readers, the Pre-Order Campaign email, or the IndieNext list to your customers, make sure you’re sending the holiday gift guide too!
HOLIDAY MARKETING ASSETS FOR YOUR STORE PROMOTIONS

Printable display signs.

Book & shelf talkers mailed to you for use in these and other favorite books.

Digital assets for use on your social media, website, and customer emails during the holidays.

HOLIDAY CATALOG MARKETING REIMBURSEMENT PROGRAM

We’ll reimburse you 3 cents per piece for newspaper insertions or direct mail campaigns.

Or, we’ll reimburse you for funds spent distributing and marketing the Holiday Gift Guide Catalogs up to $100, with a minimum order of 3,000 catalogs.

PLAN YOUR HOLIDAY MARKETING CAMPAIGN

2021 catalog design
JULY
  • Holiday Marketing Program registration opens JULY 5
  • Plan for newspaper insertions or direct mail campaigns.
  • Plan your custom marketing message or coupon (optional).
  • OR, plan to order un-branded catalogs, with a simple Shop Indie message.
  • Order FREE print catalogs by September 2. Minimum order = 1000. No maximum! 
  • Register to send the email catalogs to your customers before October 11. You will be contacted in the early fall to send an updated customer email list to Shelf Awareness.
AUGUST
  • Deadline for print catalog orders and custom imprint approvals is August 26.
  • Holiday Gift Guide Catalog title list available to plan orders.
  • Libro.fm Holiday Gift Guide playlist available.
OCTOBER
  • Print Holiday Gift Guides arrive in stores.
  • Shelf/book Talkers will be mailed to stores for use in displays, and digital and downloadable assets will be available for your holiday marketing.
  • Email program participants will be contacted for updated email lists.
NOVEMBER
  • Digital editions of the Holiday Gift Guide Catalog sent to your customer email lists, via Shelf Awareness on November 14, 21, and December 5.

Find your GIFT GUIDE ASSETS HERE

All the details and assets for the Holiday Gift Guide Marketing Program will be included below as they are available. Stay tuned for the complete catalog title list on Edelweiss, a Libro.FM playlist of catalog titles for you to promote, and social media graphics and store signs that match the catalog design.

Stock Up with Ingram’s Holiday Promotion!

Enjoy an extra 3% off all titles in every regional holiday catalog and over 500 additional top-trending titles. This promotion is valid from October 12th to December 10th. No promo code needed. Order early and beat the holiday rush!

EMAIL MARKETING CAMPAIGN details

For participating stores: Emails will be sent on the dates below. Title lists coming in October.

FLIP THROUGH THE 2021 GIFT GUIDE

Use this code to embed the Flipbook on your website. Send us an email if you need help!

<iframe src="https://cdn.flipsnack.com/widget/v2/widget.html?hash=hksrsaitk5" width="100%" height="480" seamless="seamless" scrolling="no" frameBorder="0" allowFullScreen></iframe>

INSTANTLY ADD THE GIFT GUIDE TO YOUR INDIECOMMERCE SITE

IndieCommerce stores get an automatically generated catalog page for their use, complete with More Info links and Buy Now buttons.

Append this extension to your web address to see the online catalog: /holiday/MPIBA/holidaycatalog.html

example: http://www.bookpeople.com/holiday/MPIBA/holidaycatalog.html

ADD THE HOLIDAY CATALOG TITLES TO YOUR BOOKSHOP.ORG PAGE

If you’re a Bookshop.org user, we will provide a Google Sheet of the catalog titles to make uploading them to your Bookshop.org page quick and easy.