HOLIDAY MARKETING PROGRAM

Holiday Marketing Made Easy

Use this turn-key marketing program to sell lots of books, and drive customers to your store and website!

 

Include the catalog in book shipments from your store leading up to the holidays.

Create holiday displays using our provided marketing materials — include catalog titles and other great gift ideas.

Bag stuff catalogs at the cash wrap to bring your customers back!

Use them as a marketing piece outside of your store: Insert them in local newspapers or mail them to customers.

The creative marketing possibilities are endless!

Your Gift Guide Assets Are Here

The Holiday Gift Guide Marketing Program is moving forward! The buttons below link to the complete catalog title list on Edelweiss, a Libro.FM playlist of catalog titles for you to promote, and social media graphics and store signs that match the catalog design.

INGRAM REGIONAL HOLIDAY CATALOGS PROMOTION: ENJOY +3% OFF ALL TITLES IN THE REGIONAL HOLIDAY CATALOGS. OFFER VALID OCTOBER 5 – NOVEMBER 23. NO PROMO CODE NEEDED. VIEW OUR IPAGE TITLE LIST, WHICH WILL BE UPDATED AS REGIONAL HOLIDAY CATALOG TITLES ARE RECEIVED.

Email Marketing Campaign

For participating stores, here’s the breakdown of titles in each of the three catalog emails being sent in November.

Flip through this year’s catalog

Use this flipbook on your website! Paste this code into the text editor:

<iframe src="https://cdn.flipsnack.com/widget/v2/widget.html?hash=ztpfcut4ot" width="100%" height="480" seamless="seamless" scrolling="no" frameBorder="0" allowFullScreen></iframe>

Instantly Add the Catalog to your IndieCommerce Site

IndieCommerce stores get an automatically generated catalog page for their use, complete with More Info links and Buy Now buttons.

 

Replace the highlighted portion of this URL with your site name: http://yoursitename.com/holiday/MPIBA/holidaycatalog.html

Add the Holiday Catalog Titles to your Bookshop.org page

To use these lists, download this Google Sheet as a Comma Separated Value (CSV) file. You can upload them onto your Bookshop pages via your book lists. Get more help from Bookshop!

Sign up for FREE and you’ll receive:

Printed Holiday Gift Guides

Beautifully designed, full color marketing piece

Filled with great gift ideas for adults and children

Personalized with your store logo and contact information

Order 1,000 to 50,000, all completely free! (Including FREE shipping to your store.)

Add a coupon or personalized marketing message to bring people to the store.

Email Holiday Gift Guide

Four emails, each filled with a selection of the same titles as the print catalogs, conveniently sent to YOUR customer list.

Personalized with your logo and links.

Featuring BUY NOW buttons for each book, linking directly to your e-commerce platform.

Powered by our friends at Shelf Awareness

If your store sends Shelf Awareness for Readers, the Pre-Order Campaign email, or the IndieNext list to your customers, make sure you’re sending the holiday gift guide too!

Holiday Marketing Assets for Your Store Promotions

Printable display signs.

Book & shelf talkers mailed to you for use in these and other favorite books.

Digital assets for use on your social media, website, and customer emails during the holidays

Holiday Catalog Marketing Reimbursement Program

We’ll reimburse you .03 cents per piece for newspaper insertions or direct mail campaigns.

Or, we’ll reimburse you for funds spent distributing and marketing the Holiday Gift Guide Catalogs up to $100, with a minimum order of 3,000 catalogs.

See all the details here.

Program details & deadlines

Book jackets featured here are placeholders. Final design will be presented in August 2020.
JULY
  • Holiday Marketing Program Registration Opens
  • Plan for newspaper insertions or direct mail campaigns.
  • Plan your custom marketing message or coupon (optional)
  • Order the quantity of print catalogs you want for the holidays.
  • Minimum order = 500. No maximum! (And still completely free.)
  • Register to send the email catalogs to your customers. You will be contacted in the early fall to send an updated customer email list to Shelf Awareness.

 

AUGUST
  • Final cover design will be presented. See graphic to left.
  • Deadline for print catalog orders and custom imprint approvals is August 30.
  • Holiday Gift Guide Catalog title list available for reference. Check out the title list here.
  • Libro.fm Holiday Gift Guide playlist available. Check out the playlist here.
OCTOBER
  • Print Holiday Gift Guides arrive in stores.
  • Shelf/book Talkers will be mailed to stores for use in displays, and digital and downloadable assets will be available for your holiday marketing.
  • Email program participants will be contacted for updated email lists.
NOVEMBER/DECEMBER:
  • Digital editions of the Holiday Gift Guide sent to your customer email lists, via Shelf Awareness.
    • Three emails are planned to send on Mondays, beginning on November 16.