HOLIDAY MARKETING MADE EASY
The Books for Everyone Holiday Gift Guide Catalog is a turn-key marketing program designed to drive customers to your business and sell lots of books. Participation is completely free for all MPIBA bookstores.
One Catalog – Two Platforms
Place your order for print catalogs starting in July. Sign up for the Digital Edition anytime before October 1.
Beautifully designed, full-color catalog filled with great gift ideas for all ages. The complete title list is available in August.
Catalogs are customized for your store. We’ll add your logo and store information to every catalog you order. Want to add a coupon or special message? We’ll help make your idea come to life.
Marketing Ideas
Make a plan for how you’ll distribute your catalogs.
- Add them to bags and online orders
- Direct mail catalogs to customers in certain zip codes and mail routes
- Insert catalogs in your local newspaper
Digital
The catalog as a Shopping Webpage, customized with your store branding and linked to your website or e-commerce platform, PLUS three store branded emails to your customers to promote holiday shopping, powered by Shelf Awareness.
Stores can add up to nine titles of their choice to a Staff Favorites shelf.
Marketing Ideas
We promote your Shopping Webpage with three emails to your customers, but you can also use the link in your own promotions.
- Share it on Social Media
- Add a link to your website
- Add a link to your email newsletter
- Print a QR code for customers to use in store
Catalog titles
Special Offers
HOLIDAY CATALOG MARKETING REIMBURSEMENT PROGRAM
MPIBA will reimburse you 3 cents per piece for newspaper insertions or direct mail campaigns.
Or, we’ll reimburse funds spent distributing and marketing the Holiday Gift Guide Catalogs up to $100, with a minimum order of 3,000 catalogs.
Stock Up with Ingram’s Holiday Promotion!
Enjoy an extra 3% off all titles in every regional holiday catalog and over 500 additional top-trending titles.
This promotion is valid from October 12th to December 10th. No promo code needed. Order early and beat the holiday rush!
Libro.FM Playlists
TK
Holiday Gift Guide Schedule
June
- Holiday Marketing Program registration opens
- Plan for newspaper insertions or direct mail campaigns.
- Order FREE print catalogs by August 25. Minimum order = 1000. No maximum!
- Register to send the email catalogs to your customers. You will be contacted in the early fall to send an updated customer email list to Shelf Awareness.
August
- Holiday Gift Guide Catalog title list available to plan orders.
- Deadline to order print catalogs: August 25
september
- Libro.fm Holiday Gift Guide playlist available.
- Deadline for custom print approvals: September 1
october
- Print Holiday Gift Guides arrive in stores.
- Shelf/book Talkers will be mailed to stores for use in displays, and digital and downloadable assets will be available for your holiday marketing.
- Email program participants will be contacted for updated email lists.
november
- Digital editions of the Holiday Gift Guide Catalog sent to your customer email lists, via Shelf Awareness
Marketing Assets
Graphics
All the details and assets for the Holiday Gift Guide Marketing Program will be included below as they are available. Stay tuned for the complete catalog title list on Edelweiss, a Libro.FM playlist of catalog titles for you to promote, and social media graphics and store signs that match the catalog design.
Flipbook
Use this code to embed the Flipbook on your website. Send us an email if you need help!
NEW CODE WILL BE POSTED IN OCTOBER
Indiecommerce
IndieCommerce stores get an automatically generated catalog page for their use, complete with More Info links and Buy Now buttons.
Append this extension to your web address to see the online catalog: /holiday/MPIBA/holidaycatalog.html
example: http://www.bookpeople.com/holiday/MPIBA/holidaycatalog.html
Bookshop
If you’re a Bookshop.org user, we will provide a Google Sheet of the catalog titles to make uploading them to your Bookshop.org page quick and easy.