2022 HOLIDAY GIFT GUIDE SALES CLOSED
THE BOOKS FOR EVERYONE HOLIDAY GIFT GUIDE IS AN INDISPENSABLE HOLIDAY SALES TOOL FOR PUBLISHERS AND BOOKSELLERS. THIS PROGRAM IS COMPLETELY FREE TO BOOKSELLERS, AND IS DESIGNED TO MAXIMIZE THE EXPOSURE OF YOUR BOOKS.
PLAN TO PROMOTE BOOKS WITH BROAD APPEAL TO A DIVERSE AUDIENCE – THE BEST GIFT IDEAS FOR THE HOLIDAY SEASON, AND BOOKS OUR INDIE BOOKSELLERS ARE EXCITED TO SELL!
Holiday Gift Guide Stats
IN PRINT
300,000+ print catalogs will be distributed by bookstores across 14 western and mid-western states.
200,000+ Gift Guides will be inserted into newspapers and/or direct-mailed in cities large and small across our region.
Thousands of catalogs will be featured in in-store displays highlighting these great gift ideas (your books!). MPIBA provides matching display materials FREE to our bookstores.
VIA EMAIL
Included with every Holiday Gift Guide Print ad.
Promotional email direct to 200,000+ indie bookstore customers across 14 states – linking to a store-branded Holiday Gift Guide web page that will be live for the entire holiday season!
Holiday Gift Guide web pages will feature “More Info” and “Buy Now” buttons for every title.
Extensive consumer facing social media outreach by bookstores and MPIBA.
SOCIAL MEDIA & DIGITAL MEDIA
The Holiday Gift Guide and individual titles are promoted on bookstore social media platforms and store websites across 14 states!
MPIBA provides matching digital assets for bookstores to use on Facebook, Instagram, e-commerce sites, e-newsletters and more!
The Gift Guide is also promoted via our public facing website ReadingtheWest.com, and on Reading the West social media platforms, which reach thousands of consumers nationwide.
holiday gift guide timeline
May
Ad sales open on May 2.
JULY
Ad space reservations close July 15.
EXTENDED TO JULY 22
AUGUST
Materials submission due by July 29.
Proof approvals required by August 15.
OCTOBER
Stores begin catalog distribution in late October.
NOVEMBER/DECEMBER
Print catalog distribution continues.
Holiday Gift Guide Catalog email blasts are sent, linking to web page.
2022 holiday gift guide pricing
- Blockbuster Placement
- $1950
- Larger book jacket and text on interior page
- Book jacket and text in digital edition
- .003¢ per impression
- Bestseller Placement
- $1500
- Book jacket and text on interior page.
- Book jacket and text in digital edition
- .002¢ per impression
- Back Page
- $2750
- Exclusive listing on 1/3 of the catalog exterior back page.
- Feature a single book or several in print.
- Single book jacket and text in digital edition
- .006¢ per impression