300,000+ print catalogs will be distributed by bookstores across 14 western and mid-western states.
200,000+ Gift Guides will be inserted into newspapers and/or direct-mailed in cities large and small across our region.
Thousands of catalogs will be featured in in-store displays highlighting these great gift ideas (your books!). MPIBA provides matching display materials FREE to our bookstores.
Included with every Holiday Gift Guide Print ad.
Promotional email direct to 200,000+ indie bookstore customers across 14 states – linking to a store-branded Holiday Gift Guide web page that will be live for the entire holiday season!
Holiday Gift Guide web pages will feature “More Info” and “Buy Now” buttons for every title.
Extensive consumer facing social media outreach by bookstores and MPIBA.
The Holiday Gift Guide and individual titles are promoted on bookstore social media platforms and store websites across 14 states!
MPIBA provides matching digital assets for bookstores to use on Facebook, Instagram, e-commerce sites, e-newsletters and more!
The Gift Guide is also promoted via our public facing website ReadingtheWest.com, and on Reading the West social media platforms, which reach thousands of consumers nationwide.
Ad sales open on May 2.
Ad space reservations close July 15.
Materials submission due by July 29.
Proof approvals required by August 15.
Stores begin catalog distribution in late October.
Print catalog distribution continues.
Holiday Gift Guide Catalog email blasts are sent, linking to web page.