The annual Holiday Gift Guide (combining print and digital promotion) is an indispensable marketing asset, generating strong sales for featured titles across the region. Designed with a keen eye for how stores use it, the MPIBA Holiday Marketing Program is an essential part of many store’s 4th quarter outreach, and will maximize the exposure of your books and products. We encourage you to consider promoting books and authors with diverse voices and experiences to our vast region of readers.
Extensive Holiday Gift Guide promotion and its availability at indie bookstores will drive consumer traffic and sales this holiday season.
2020 AD SALES ARE CLOSED. See pricing below.
Holiday Gift Guide Stats
“We haven't historically ordered all of the books in the catalog but we are going to from now on as we had customers asking for books that they'd seen in the emails and we didn't have them. The catalog was terrific!”
- Anne Holman, The King's English - Salt Lake City, Utah
Print Catalog
- Last year, bookstores from every corner of our vast region used the custom branded print catalogs as a critical marketing tool for the holidays.
- Almost 350,000 catalogs were printed and distributed.
- 200,000 were distributed through stores or directly mailed to customers
- 150,000 were distributed through newspapers
“Customers referenced the Shelf Awareness digital catalog with the holiday titles consistently throughout the holiday!”
- Michelle Malonzo, Changing Hands Bookstore - Phoenix, Arizona
Digital Catalog
- This exciting new addition to the Holiday Marketing Program features all of the titles in the print catalog, sent via email directly to bookstore customers.
- Each email includes BUY NOW buttons linked to individual store’s e-commerce platforms.
- In 2019 almost 150,000 customers received four emails – a 42% increase in consumers engagement from 2018.
- Average Open rate 20.9%
- Average Click rate 1.2%
- Average Two-Month Interaction rate 37.5%
“I love the catalog and we get a lot of phone calls and walk in business that request these titles.”
- Survey comment
2020 HOLIDAY GIFT GUIDE PRICING
10% discount applied to orders with 2 or more spaces until July 17, 2020
BLOCKBUSTER PLACEMENT
$2700
Book jacket on front cover of print edition, text inside first page
Featured spot in one digital edition
Six spaces available
500K consumers=.0054¢ per impression
Closed
BESTSELLER PLACEMENT
$2,500
Book jacket and text on back cover
Featured spot in one digital edition
Four spaces available
500K consumers=.005¢ per impression
closed
BOOKLOVER’S PLACEMENT
$2,300
Book jacket with text, interior
Included in one digital edition
Ninety-two spaces available
500K consumers=.0046¢ per impression
closed