Holiday Gift Guide Marketing Program
PROMOTE BOOKS WITH BROAD APPEAL TO A DIVERSE AUDIENCE – THE BEST GIFT IDEAS FOR THE HOLIDAY SEASON, AND BOOKS OUR INDIE BOOKSELLERS ARE EXCITED TO SELL!
The Books For Everyone Holiday Gift Guide is an indispensable holiday sales tool for publishers and booksellers.
This program is completely free to booksellers and is designed to maximize exposure of your books.
Holiday Gift Guide Stats
300,000+ print catalogs will be distributed by bookstores across 14 western and mid-western states.
200,000+ of those will be inserted into newspapers and/or direct-mailed in cities large and small across our region.
Thousands of catalogs will be featured in in-store displays highlighting these great gift ideas (your books!). MPIBA provides matching display materials FREE to our bookstores.
DIGITAL
Included with every Holiday Gift Guide Print ad.
Promotional emails sent to 275,000+ indie bookstore customers across 14 states – linking to a store-branded Holiday Gift Guide shopping page that will be live for the entire holiday season!
Holiday Gift Guide shopping web pages will feature “More Info” and “Buy Now” buttons for every title.
social media
The Holiday Gift Guide and individual titles are promoted on bookstore social media platforms and store websites across 14 states!
MPIBA provides matching digital assets for bookstores to use on Facebook, Instagram, e-commerce sites, e-newsletters and more!
The Gift Guide is also promoted via our public facing website ReadingtheWest.com, and on Reading the West social media platforms, which reach thousands of consumers nationwide.
holiday gift guide timeline
March
Ad sales open on March 27.
JUNE/JULY
Ad sales close June 30.
Materials submission due by July 10.
AUGUST
Proof approvals required by August 1.
OCTOBER
Stores begin catalog distribution in late October.
Shopping webpages go live.
NOVEMBER/DECEMBER
Print catalog distribution continues.
Holiday Gift Guide Catalog email blasts are sent, linking to shopping webpages.
2023 holiday gift guide pricing
- Blockbuster Placement
- $2150
- Larger book jacket and text on interior page
- Book jacket and text on Shopping Webpage
- .004¢ per impression
- Bestseller Placement
- $1750
- Book jacket and text on interior page
- Book jacket and text on Shopping Webpage
- .004¢ per impression
- Back Page
- $2950
- Exclusive listing on 1/3 of the catalog exterior back page
- Feature a single book or several in print
- Single book jacket and text on Shopping Webpage
- .006¢ per impression