The Books for Everyone Holiday Gift Guide is an indispensable holiday sales tool for publishers and booksellers. This program is completely free to booksellers, and is designed to maximize the exposure of your books.
New for 2021: Extremely competitive pricing, offering over 600,000 consumer views for as low as .002¢ per impression!
Plan to promote books with broad appeal to a diverse audience. Titles accepted for advertising will be the best gift ideas for the holiday season, and books our indie booksellers are excited to sell!
Holiday Gift Guide Stats
IN PRINT
300,000+ print catalogs will be distributed by bookstores across 13 western and mid-western states.
250,000+ Gift Guides will be inserted into newspapers and/or direct mailed in cities large and small across our region.
Thousands of catalogs will be featured in in-store displays highlighting these great gift ideas (your books!). MPIBA provides matching display materials FREE to our bookstores.
VIA EMAIL
Delivered direct to 210,000+ consumer inboxes during the busy holiday shopping window.
Powered by Shelf Awareness, the 2020 Gift Guide went out to 206,000 indie bookstore customers, an increase of over 60,000 emails from 2019.
“More Info” and “Buy Now” links take consumers directly to bookstore e-commerce sites.
SOCIAL MEDIA & DIGITAL MEDIA
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The Holiday Gift Guide and individual titles are promoted on bookstore social media platforms and store websites across 13 states! MPIBA provides matching digital assets for bookstores to use on Facebook, Instagram, e-commerce sites, e-newsletters and more!
The Gift Guide is also promoted via our public facing website ReadingtheWest.com, and on Reading the West social media platforms, which reach thousands of consumers nationwide.
2021 Holiday Gift Guide Timeline
JULY
Request space before July 16.
Space requests will be approved as they come in.
AUGUST
Materials submission due by July 31.
Proof approvals required by August 15.
OCTOBER
Stores begin catalog distribution in late October.
NOVEMBER/DECEMBER
Print catalog distribution continues.
Email promotions send.
2021 HOLIDAY GIFT GUIDE PRICING
BLOCKBUSTER PLACEMENT
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- Large book jacket feature and text on interior page (limit two per page) ~ or ~ Book jacket and text on back page (limit 4)
- Book jacket and text in Email edition
- .003¢ per impression
$1600
…
BESTSELLER PLACEMENT
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- Book jacket and text on interior page.
- Book jacket and text in Email edition
- .002¢ per impression
$1100
…