The annual Holiday Gift Guide is an indispensable marketing program, generating strong sales for featured titles across the region. The gift catalog is designed with a keen eye to how stores use it to maximize the exposure of your books and products. We encourage you to consider promoting books and authors with diverse voices and experiences to our vast region of diverse readers.
Extensive Holiday Gift Guide promotion and its availability at indie bookstores will drive consumer traffic and sales this holiday season.
See pricing and space reservation link below.
PRINT CATALOG
- Last year over 80 bookstores in the region used the custom branded print catalogs as a critical marketing tool for the holidays.
- Almost 350,000 catalogs were printed and distributed.
- 100,000+ distributed through stores or directly mailed to customers
- 245,000+ distributed through newspapers
- With increased MPIBA membership and promotional communications, we expect to produce 400,000 or more catalogs for 2019.
DIGITAL CATALOG
- This revolutionary addition to the Holiday Gift Guide catalog program features all of the titles in the print catalog.
- Includes BUY NOW buttons linked to individual store’s e-commerce platform.
- In 2018 103,000 customers received four emails
- Open rate 22.5%
- Click rate 1%
- Interaction rate 40%
- The first Digital Holiday Gift guide was a huge success, and we expect to double the number of stores participating for 2019.
2019 HOLIDAY GIFT GUIDE PRICING
BLOCKBUSTER PLACEMENT
$2,700
Book jacket on front cover of print edition, text inside first page
Top feature spot in one digital edition
Four spaces available
500K consumers=.0054¢ per impression
BESTSELLER PLACEMENT
$2,500
Book jacket and text on back cover
Feature spot in one digital edition
Four spaces available
500K consumers=.005¢ per impression
BOOKLOVER’S PLUS PLACEMENT
$2,400
Book jacket with text, interior
Feature spot in one digital edition
Four spaces available
500K consumers=.0048¢ per impression
BOOKLOVER’S PLACEMENT
$2,300
Book jacket with text, interior
Included in one digital edition
76 spaces available
500K consumers=.0046¢ per impression
10% Discount applied to orders of 2 or more spaces.
PLACEMENT DEADLINE JUNE 30, 2019.
