300,000+ print catalogs will be distributed by bookstores across 13 western and mid-western states.
250,000+ Gift Guides will be inserted into newspapers and/or direct mailed in cities large and small across our region.
Thousands of catalogs will be featured in in-store displays highlighting these great gift ideas (your books!). MPIBA provides matching display materials FREE to our bookstores.
Delivered direct to 210,000+ consumer inboxes during the busy holiday shopping window.
Powered by Shelf Awareness, the 2020 Gift Guide went out to 206,000 indie bookstore customers, an increase of over 60,000 emails from 2019.
“More Info” and “Buy Now” links take consumers directly to bookstore e-commerce sites.
The Holiday Gift Guide and individual titles are promoted on bookstore social media platforms and store websites across 13 states! MPIBA provides matching digital assets for bookstores to use on Facebook, Instagram, e-commerce sites, e-newsletters and more!
The Gift Guide is also promoted via our public facing website ReadingtheWest.com, and on Reading the West social media platforms, which reach thousands of consumers nationwide.
Request space before July 16.
Space requests will be approved as they come in.
Materials submission due by July 31.
Proof approvals required by August 15.
Stores begin catalog distribution in late October.
Print catalog distribution continues.
Email promotions send.