Holiday Gift Guide 2018 – Bookstores

 

Promote the best and biggest titles of the season to your customers with the Holiday Gift Guide, a beautiful print catalog personalized for your bookstore.

New this year: a fantastic digital version which links to your website, complete with “buy” buttons!

 

 

Make the most of your MPIBA membership by taking advantage of the Holiday Gift Guide Catalog, an indispensable part of your holiday marketing plans!

  • FREE bookstore branding.  

  • Sent FREE to your store’s e-mail subscribers on your behalf, powered by our friends at Shelf Awareness. 

  • FREE print and digital marketing materials. 

  • Wholesaler discounts on titles.

  • Helpful “How to Make the Most Money with the Holiday Gift Guide” tip sheet.

  • An extensive public media campaign in support of the catalog and MPIBA member stores. 

  • An easy way to support MPIBA!

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Complete the online Holiday Gift Guide 2018 – Bookstore Order Form

Imprinted Holiday Gift Guides will ship in October 2018, and four digital Holiday Gift Guide issues, with 20 titles featured in each, will be distributed by e-mail via Shelf Awareness to your customers, complete with direct BUY buttons linking to your website.

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Read what your fellow booksellers have to say!

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Susie Wilmer, Owner
Old Firehouse Books in Fort Collins, Colorado

 

“Christmas is the key to our profits for the year.”

Owner Susie Wilmer always orders over 30,000 personalized Holiday Gift Guides for her store. She offers a 15% discount and inserts the catalogs into the Fort Collins Coloradoan and the Windsor Beacon. Susie has ordered this quantity (and more!) year after year in order to successfully market to her hometown and to adjacent towns without an independent bookstore.

Susie says: “The Holiday Gift Guide Catalog is the cornerstone of our Christmas sales. We use it to plan our advertising, our displays, our social media presence,  and of course, our handselling recommendations. Like many stores, Christmas is the key to our profits for the year, and it is always critical that we make a strong professional presentation. With the tools we get from MPIBA, we make every day of those weeks add up to a polished sales campaign.”

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Nicole Magistro, Owner
The Bookworm of Edwards in Edwards, Colorado

 

“One of the most effective and affordable advertisements we do.” 

Owner Nicole Magistro orders 20,000 or more personalized Holiday Gift Guides to insert into The Vail Daily and The Vail Weekly after Thanksgiving. 

Nicole says: “We gain new customers each year with the Holiday Gift Guide. They find it in the newspaper, mark it up, and then use the catalog as a guide for shopping. The Holiday Gift Guide Catalog is one of the most effective and affordable advertisements we do, and it is essential to kicking off the holiday season!” 

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Jay and Becky Jackson, Owners
Absolutely Fiction Books in Lufkin, Texas

 

“The Holiday Gift Guide Catalog generates a lot of buzz for our store.”

Owners Becky and Jay Jackson joined MPIBA in 2016, and they jumped right in, ordering and distributing the Holiday Gift Guide. In 2016 and 2017, they ordered upwards of 30,000 personalized catalogs to distribute in Lufkin, Nacogdoches, Corrigan, and the surrounding areas. 

Jay says: “The Holiday Gift Guide Catalog generates a lot of buzz for our store; we distribute to a wide area including people we normally don’t get to reach. Revenue from catalog sales totally offsets the cost we incur for shipping and distribution. It’s the most effective print advertising we do. It is also one of the few forms of print advertising that we can directly measure the effectiveness of.  


Deadlines and Distribution Dates

  • July 2018
    • Bookstores receive a mailer with a Holiday Gift Guide imprinted proof inside.
  • August 2018
    • Online Holiday Gift Guide 2018 – Bookstore Order Form due (August 31).
    • Booksellers approve their imprint proof, make changes, or provide a new file.
    • Early notice of advertised titles in an ISBN Title List spreadsheet available for booksellers and book buyers.
  • September 4, 2018
    • All imprint changes and finals proofs due; no changes can be made past this date.
  • October and November 2018
    • Imprinted Holiday Gift Guide catalogs begin shipping to bookstores.
    • Four digital Holiday Gift Guide issues, with 20 titles featured in each, will be distributed by e-mail via Shelf Awareness to your customers, complete with direct BUY buttons linking to your website.
  • November/December 2018 (and beyond!)
    • Booksellers distribute Holiday Gift Guides via newspaper insertions, direct mail, bag stuffers, newsletters, in-store uses, and around their communities.
    • MPIBA invoices bookstores for trucked freight and ground shipments.

 

Complete the online Holiday Gift Guide 2018 – Bookstore Order Form

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Winter Catalog 2017
Personalized (imprinted) for Bookworks in Albuquerque, New Mexicoxxxxx

 

Click here to view the 2017 Winter Catalog.


2017 Bookstore Orders

MPIBA distributed almost 400,000 Catalogs; the list below represents the bookstores ordering the highest quantities.

Old Firehouse Books in Fort Collins, Colorado 31,800
Maria’s Bookshop in Durango, Colorado 31,500
Absolutely Fiction Books in Lufkin, Texas 30,500
This House of Books in Billings, Montana 28,000
Paragraphs on Padre in South Padre Island, Texas 26,000
Katy Budget Books in Houston, Texas 21,500
The Bookworm of Edwards in Edwards, Colorado 20,000
Legends Bookstore in Cody, Wyoming 17,250
Out West Books in Grand Junction, Colorado 15,000
Another Chapter Bookstore in Owasso, Oklahoma 12,500
Off the Beaten Path in Steamboat Springs, Colorado 11,000
Next Page Books and Nosh in Frisco, Colorado 10,500
Tattered Cover Book Store in Denver, Colorado 10,000
Explore Booksellers in Aspen, Colorado 8,000
Storyteller in Thermopolis, Wyoming 8,000
Wind City Books in Casper, Wyoming 8,000
Macdonald Book Shop in Estes Park, Colorado 7,500
*Jackson Hole Book Trader in Jackson, Wyoming 6,600
The Bookstore in Dillon, Montana 6,500
The Best of Books in Edmond, Oklahoma 5,500
Booked on 25th in Ogden, Utah 5,500
HearthFire Books & Treats in Evergreen, Colorado 5,500
Dolly’s Bookstore in Park City, Utah 4,500
The Purple Chair in New Braunfels, Texas 4,000
Townie Books Crested Butte, Colorado 3,600
Weller Book Works in Salt Lake City, Utah 3,500
The Book Haven in Salida, Colorado 3,500
Downtown Books in Craig, Colorado 3,250
*Bright Side Bookshop in Flagstaff, Arizona 2,000
The King’s English Bookshop in Salt Lake City, Utah 2,000
* New bookstore or a bookstore ordering personalized (imprinted) Holiday Gift Guide Catalogs for the first time.

If you have questions about the Holiday Gift Guide, please contact:

Heather Duncan
MPIBA Executive Director
heather@mountainsplains.org
(720) 272-0805

To discuss your imprint personalization, newspaper instructions, or shipping:

Kathy Keel
keelassociates@gmail.com


 

Originally posted July 19, 2018