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INDIES FIRST ON SMALL BUSINESS SATURDAY
Get Ready for Indies First 2023
Poet Amanda Gorman will be promoting this year’s celebration of Indies First, which takes place on Small Business Saturday, November 25.
The ABA is providing everything you need to make the most of Indies First:
- Log into BookWeb to see a range of special publisher offers for booksellers.
- Take advantage of additional pre-holiday marketing assets to promote shopping local, gift cards, and more. Winter holiday marketing assets to come!
- Promote gift cards! Encourage customers to give the gift that everyone wants and that invests in your store’s future.
- Be creative, whether celebrating in-store or spreading the message on their websites, in newsletters, or across social media platforms.
- Ask some of your favorite and local authors to kick off Indies First and Small Business Saturday by promoting your store for the holidays or posting a short video for you to share.
- Remind people to shop now, shop local, and put indies first.