DEADLINE TO REGISTER FOR THE READING THE WEST BOOK AWARDS SHORT LIST PROMO
April 10
GET READY TO ANNOUNCE THE SHORTLISTS & PROMOTE VOTING
Make plans to promote the shortlists and public voting starting May 1. Encourage your customers to buy the shortlisted titles from your store, then vote! You will be notified of the finalists in April to give you time to stock your shelves.
- SIGN UP NOW for a mini-shopping web page filled with all of the Shortlist titles!
- Powered by our friends at Shelf Awareness, it will be branded for your store, and have BUY buttons linking directly to your e-commerce (see example to left).
- A store-branded eblast promoting the shopping page and public voting will go to your customer email list on (insert date).
- Promote the mini-shopping page via your own social media, website, and email using our ready-made marketing materials (include link).
- If you’ve already signed up for MPIBA marketing programs, you’re all set! New to Shelf Awareness emails? All you need is your email list and logo.