Marketing - Mountains and Plains Independent Booksellers Association

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Marketing

February 12, 2019 In Marketing

How to Make Independent Bookstore Day a Smashing Success

The key to a great IBD is throwing a great party. Independent Bookstore Day is not just about the limited-‐edition books and items we will be selling that day. It’s about the culture of books, reading and indie bookselling. It is a celebration of everything...

January 15, 2019 In Marketing

The Art of the Shelf Talker

There is definitely an art to writing a shelf talker. How do you distill everything you love about a book into a few short sentences? Because that is one of the key points of a great shelf talker – it must be SHORT. I tell...

December 3, 2018 In Marketing

This is a Test Educational Post

This is how the new educational posts will look. The text can be formatted in a number of ways. This is a blockquote. Heading 1 This is the paragraph text under the heading. Heading 2 This is the paragraph text under the heading. Heading 3 This is the paragraph text under the...