Advertising Reach and Opportunities

Click here to download a two-page PDF of the advertising reach and opportunities below.

Member Price • Non-Member Price
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Website Reach

Previous twelve months
• Site visitors 258,441
• Monthly average 21,537
• Weekly average 4,970
• Daily average 708
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Website Home Page Banner Ad

 One month rate: $300 • $400
• A current MPIBA member receives the discounted price.
• Size is 170 pixels wide x 340 pixels tall.
• Runs for one month in rotation with other ads.
• Provide to info@mountainsplains.org in JPG, GIF, or PNG
format (with link information) one week prior to run date.
xxxxx
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Facebook Reach

Previous six months
• Total reach 383,503
• Reach of our unique posts 360,893
• Page consumption (clicks on any of our content) 60,548
• Total engagement 20,772
 (people who saw our posts and reacted:
liked, clicked, commented, or shared)
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Thank you to our incomparable volunteer, Heather Brown Mitchell,
for posting multiple times each week — including the wildly-popular
Eric Boss book reviews — which, along with the MPIBA posts, have
helped the Association achieve these phenomenal numbers.
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Twitter Reach

Selected e-communiques posted.
• Tweets 1,113
• Followers 685
 • Impressions (last 28 days) 4,000+
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Instagram Reach

“Meet a Bookstore Monday” weekly posts. Reposts of interesting, fun industry and publisher news.
• Followers – and growing rapidly! 109
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e-Blast to Booksellers Reach
• Booksellers 321
• Staff, Board, Guests 16
• Average open rate 34%
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e-Blast to Booksellers

 One-time rate: $300 • $450
• One-time rate listed above right; a current
MPIBA member receives the discounted price.
• Size is 600 pixels wide x 800 pixels tall.
• Provide to info@mountainsplains.org in a composed JPG format
with preferred subject line (12 words, 80 characters) and link for booksellers to obtain more information one week prior to run date.
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e-Newsletter and
“The Book Drop” Reach
• Booksellers 321
• Publishers and Reps 597
• Industry Professionals 138
• Wholesalers 28
• Authors 32
• Associations 17
• Staff, Board, Guests 31
• Total 1,164
• Average open rate 33%
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“The Book Drop” Ad

 (170px wide x 340px tall):
One-Time Run: $150 • $300
To reserve, send an e-mail to info@mountainsplains.org

• The Book Drop is issued whenever the Association has critical
and timely news to impart to our e-subscriber audiences. It can
also replace the e-Newsletter.
• A current MPIBA member receives the discounted price.
• Ad Size: 170 pixels wide x 340 pixels tall
• Provide to info@mountainsplains.org in JPG format
(with link information) one week prior to run date.
xxxxx
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e-Newsletter Ad
Event Recap Ad

 (170px wide x 340px tall):
e-Newsletter Ad: $150 • $300
Event Recap Ad: $200 • $400
To reserve, send an e-mail to info@mountainsplains.org
• The e-Newsletter, also entitled “The Book Drop,” is issued monthly.
In your e-mail, please indicate which issue you desire.
• The Event Recap e-Newsletter is issued after Association events,
such as the Fall Discovery Show, Spring Conference, and others.
• A current MPIBA member receives the discounted price.
• Ad Size: 170 pixels wide x 340 pixels tall
• Provide to info@mountainsplains.org in JPG format
(with link information) one week prior to run date.
xxxxx
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Fall Discovery Show (Trade Show)
Exhibit Table Reservation
• Wall Space, 8′ x 6′ (table actually 6′ x 30″) $560 • $710
• Table, 6′ x 30″ $510 • $660
• Half Table $360 • $510
• Internet Access $100 • $250
• Electricity at Interior Table $50
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Fall Discovery Show (Trade Show)
Author Appearance

An author appearance for any of the Meal Events below
is via MPIBA review and invitation.
Dinner Meal Event:
• Author Banquet		 $1,500
xxxxx xxx
Breakfast Meal Events:
• Children’s Author & Illustrator
• Authors of Buzz Books
• Authors of Future Releases		 $1,200
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Afternoon Meal Events:
• Young Readers Roundup – Multiple Children’s Authors
• Books & Brews – Multiple Adult Authors		 $750
 xxxxx xxx
Exhibit Hall:
• Author Signing at Exhibitor’s Table (per Author)		 $100
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Fall Discovery Show (Trade Show)
Sponsorships

Your company is featured in the Fall Discovery Show Directory,
on signage, and in announcements.
• General Education Any amount is welcomed
• MPIBA  Travel Scholarship Grant for Booksellers Any amount is welcomed
xxxxx xxx
• Exhibit Hall Opening Reception Sole Sponsorship $2,500
• Exhibit Hall Opening Reception Cash Bar Sole Sponsorship $1,000
Two available
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• Author Banquet Cocktail Reception Sole Sponsorship $1,000
• Author Banquet Sole Sponsorship $3,000
Includes logo projected during
event in Colorado Ballroom and
banner provided by sponsor.
xxxxx xxx
• Reading the West Book Awards Luncheon Sole Sponsorship $2,000
• MPIBA General Meeting Luncheon Sole Sponsorship $1,500
• Other Meal Events Sponsored by participating publishers
xxxxx xxx
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Fall Discovery Show (Trade Show)
Advertising – Directory

This Directory highlights appearing authors and lists exhibitors’ Show Specials, Pick of the Lists titles, overall Show information, and much, much more.

In 2017, this beautiful and informative 48-page Directory was distributed to 350 booksellers; 155 publishers, exhibitors, and sales reps; 64 authors; 14 guests and speakers; remainder to staff and volunteers.

Inside front and back cover ads are full color; interior color full page ads are available adjacent to the covers; other interior ads are black and white/grayscale, provided as a PDF or JPG (300dpi, no bleed or crop marks).
• Inside Front Cover:
7.5˝ wide x 10.0˝ tall; full color		 $625 • $1,200
• Interior Color, Front:
7.5˝ wide x 10.0˝ tall; full color		 $525 • $1,100
• Inside Back Cover:
7.5˝ wide x 10.0˝ tall; full color		 $425 • $800
• Interior Color, Back:
7.5˝ wide x 10.0˝ tall; full color		 $325 • $700
• Full Page:
7.5˝ wide x 10.0˝ tall;
black and white/grayscale		 $300 • $675
• Half Page Vertical:
3.5˝ wide x 10.0˝ tall;
black and white/grayscale		 $275 • $500
• Half Page Horizontal:
7.5˝ wide x 4.75˝ tall;
black and white/grayscale		 $275 • $500
• Quarter Page Vertical:
3.5˝ wide x 4.75˝ tall;
black and white/grayscale		 $150 • $250
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Fall Discovery Show (Trade Show)
Advertising and Promotions
• e-Newsletter, e-Blast, or Website Ad See prices above
• Pick of the Lists, one 15-minute spot
Showcase your favorite titles to bookseller audience		 $200
• Bookseller Welcome Bag Promotion
One item insert such as bookmark, map, etc.		 $100 • $250
• Banner or Large Display
Outside Exhibit Hall or Registration Area		 $300 • $450
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Holiday Gift Guide (Winter Catalog)
• Consumer Reach 400,000
• Bookseller Reach 1,600
• Views on website 32,908
• Views on Facebook 3,838
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• Single Title, Interior
One regular space; digital distribution included.		 $2,200
• Two Titles, Interior
(or one large title promotion)
Two regular spaces; digital distribution included.		 $4,200
• Three Titles, Interior
(or one extra-large title promotion)
Three regular spaces; digital distribution included.		 $6,200
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• Front Cover Title
(with interior text)
One front cover space; six spaces available. Digital distribution included. No “large/extra-large” spaces available.		 $3,500
• Back Cover Title
One back cover space; three spaces available.
Digital distribution included. No “large/extra-large” spaces available.		 $3,000
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Spring Conference

Author appearance via MPIBA review and invitation.
• Bookseller Reach 50 – 100
• Author Appearance $500
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Updated March 27, 2018
*Prices subject to change.