Advertising Reach and Opportunities

Click here to download a two-page PDF of the advertising reach and opportunities below.

Member Price • Non-Member Price

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Website Reach

Previous twelve months

• Site visitors 157,449
• Monthly average 13,121
• Weekly average 3,028
• Daily average 431
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Website Home Page Banner Ad

One month rate: $300 • $400
• A current MPIBA member receives the discounted price.
• Size is 170 pixels wide x 340 pixels tall.
• Runs for one month in rotation with other ads.
• Provide to info@mountainsplains.org in JPG, GIF, or PNG
format (with link information) one week prior to run date.
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Facebook Reach

Previous six months

• Total reach 383,503
• Reach of our unique posts 360,893
• Page consumption (clicks on any of our content) 60,548
• Total engagement 20,772
 (people who saw our posts and reacted:
liked, clicked, commented, or shared)
xxxxxx

Thank you to our incomparable volunteer, Heather Brown Mitchell,
for posting multiple times each week — including the wildly-popular
Eric Boss book reviews — which, along with the MPIBA posts, have
helped the
Association achieve these phenomenal numbers.

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Twitter Reach

Selected e-communiques posted.

• Tweets 921
• Followers 628
 • Impressions 2,871
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e-Blast to Booksellers Reach

• Booksellers 321
• Staff, Board, Guests 16
• Average open rate 34%
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e-Blast to Booksellers

One-time rate: $300 • $450
• One-time rate listed above right; a current
MPIBA member receives the discounted price.
• Size is 400 pixels wide x 800 pixels tall.
• Provide to info@mountainsplains.org in a composed JPG format
(with preferred subject line and link for booksellers to obtain more information) one week prior to run date.
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e-Newsletter Reach

• Booksellers 321
• Publishers and Reps 597
• Industry Professionals 138
• Wholesalers 28
• Authors 32
• Associations 17
• Staff, Board, Guests 31
• Total 1,164
• Average open rate 33%
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e-Newsletter Ad

One-time rate, Size A: $100 • $200
One-time rate, Size B: $150 • $300
• The e-Newsletter is issued every two weeks, but your
ad will appear only once for the price below. Your ad may
also appear with other ads. A current MPIBA member
receives the discounted price.
• Size A: 170 pixels wide x 170 pixels tall
• Size B: 170 pixels wide x 340 pixels tall
• Provide to info@mountainsplains.org in JPG format
(with link information) one week prior to run date.
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Fall Discovery Show (Trade Show)
Exhibit Table Reservation

• Wall Space, 8′ x 6′ (table actually 6′ x 30″) $560 • $710
• Table, 6′ x 30″ $510 • $660
• Half Table $360 • $510
• Internet Access $100 • $250
• Electricity at Interior Table $50
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Fall Discovery Show (Trade Show)
Author Appearance

Author appearance for a Meal Event, Books & Brews, or
Young Readers Roundup is via MPIBA review and invitation.

• Meal Event $1,000
• Afternoon Events: Books & Brews or
Young Readers Roundup
$500
• Author Signings (per Author) in Exhibit Hall at Exhibitor’s Table $100
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Fall Discovery Show (Trade Show)
Sponsorships

Your company is featured in the Fall Discovery Show Directory,
on signage, and in announcements.

• General Education Any amount is welcomed
• Literacy Grant Program Any amount is welcomed
• Exhibit Hall Opening Reception Sole Sponsorship $2,500
• Exhibit Hall Opening Reception Cash Bar Sole Sponsorship $1,000
• Author Banquet Cocktail Reception Sole Sponsorship $1,000
• Author Banquet Sole Sponsorship $3,000
Includes logo projected during
event in Colorado Ballroom and
banner provided by sponsor.
• Reading the West Book Awards Luncheon Sole Sponsorship $2,000
• MPIBA General Meeting Luncheon Sole Sponsorship $1,500
• Other Meal Events Sponsored by participating publishers
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Fall Discovery Show (Trade Show)
Advertising – Directory

MPIBA prints 450 Directories, and in 2015 those were distributed to 171 booksellers; 122 publishers, exhibitors, and sales reps; 71 authors; remainder to staff, volunteers, guests, and extras.

Inside front and back cover ads are full color; interior color full page ads are available adjacent to the covers; other interior ads are black and white/grayscale, provided as a PDF or JPG (300dpi, no bleed or crop marks).

• Inside Front Cover: 7.5˝ wide x 10.0˝ tall; full color $625 • $1,200
• Interior Color, Front: 7.5˝ wide x 10.0˝ tall; full color $525 • $1,100
• Inside Back Cover: 7.5˝ wide x 10.0˝ tall; full color $425 • $800
• Interior Color, Back: 7.5˝ wide x 10.0˝ tall; full color $325 • $700
• Full Page: 7.5˝ wide x 10.0˝ tall;
black and white/grayscale
$300 • $675
• Half Page Vertical: 3.5˝ wide x 10.0˝ tall;
black and white/grayscale
$275 • $500
• Half Page Horizontal: 7.5˝ wide x 4.75˝ tall;
black and white/grayscale
$275 • $500
• Quarter Page Vertical: 3.5˝ wide x 4.75˝ tall;
black and white/grayscale
$150 • $250
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Fall Discovery Show (Trade Show)
Advertising and Promotions

• e-Newsletter, e-Blast, or Website Ad See prices above
• Pick of the Lists, one 15-minute spot
Showcase your favorite titles to bookseller audience
$200
• Bookseller Welcome Bag Promotion
One item insert such as bookmark, map, etc.
$100 • $250
• Banner or Large Display
Outside Exhibit Hall or Registration Area
$300 • $450
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Winter Catalog

• Consumer Reach 307,000
• Bookseller Reach 1,600
• Views on website 32,908
• Views on Facebook 3,838
• Regular Interior Ad $2,150
• Feature Interior Ad (equiv. to 2 regular spaces) $3,875
• Super Feature Interior Ad (equiv. to 3 regular spaces) $5,450
• Back Cover Super Feature Ad (equiv. to 4 reg. spaces) $8,000
• “Booksellers Favorite” Ad
Small Ad space sold via bookseller nomination
and subsequent publisher participation;
backlist trade paperback or paperback original.
$500
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Spring Meeting

Author appearance via MPIBA review and invitation.

• Bookseller Reach 50 – 100
• Author Appearance $500
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Bookstore List Rental

• Excel spreadsheet, one-time use $75 • $225

 

Updated March 24, 2017
*Prices subject to change.