Advertising Reach and Opportunities

Click here to download a two-page PDF of the advertising reach and opportunities below.

Member Price • Non-Member Price

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Website Reach

Previous twelve months

• Site visitors 98,723
• Monthly average 8,227
• Weekly average 1.899
• Daily average 270
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Website Home Page Banner Ad

One month rate: $300 • $400
• A current MPIBA member receives the discounted price.
• Size is 170 pixels wide x 340 pixels tall.
• Runs for one month in rotation with other ads.
• Provide to info@mountainsplains.org in JPG, GIF, or PNG
format (with link information) one week prior to run date.
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Facebook Reach

Previous twelve months

• Total reach 683,888
• Reach of our unique posts 626,573
• Page consumption (clicks on any of our content) 85,292
• Total engagement 58,864
 (people who saw our posts and reacted:
liked, clicked, commented, or shared)
xxxxxx

Thank you to our incomparable volunteer, Heather Brown Mitchell,
for posting (along with MPIBA) multiple times each week and
helping the Association achieve these phenomenal numbers,
which have almost doubled over the past year.

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Twitter Reach

Selected e-communiques posted.

• Tweets 771
• Followers 552
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e-Blast to Booksellers Reach

• Booksellers 321
• Staff, Board, Guests 16
• Average open rate 34%
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e-Blast to Booksellers

One-time rate: $300 • $450
• One-time rate listed above right; a current
MPIBA member receives the discounted price.
• Size is 400 pixels wide x 800 pixels tall.
• Provide to info@mountainsplains.org in a composed JPG format
(with preferred subject line and link for booksellers to obtain more information) one week prior to run date.
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e-Newsletter Reach

• Booksellers 321
• Publishers and Reps 571
• Industry Professionals 127
• Wholesalers 27
• Authors 25
• Associations 17
• Staff, Board, Guests 31
• Total 1,119
• Average open rate 33%
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e-Newsletter Ad

One-time rate, Size A: $100 • $200
One-time rate, Size B: $150 • $300
• The e-Newsletter is issued every two weeks, but your
ad will appear only once for the price below. Your ad may
also appear with other ads. A current MPIBA member
receives the discounted price.
• Size A: 170 pixels wide x 170 pixels tall
• Size B: 170 pixels wide x 340 pixels tall
• Provide to info@mountainsplains.org in JPG format
(with link information) one week prior to run date.
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Fall Discovery Show (Trade Show)
Exhibit Table Reservation

• Wall Space, 8′ x 6′ (table actually 6′ x 30″) $560 • $710
• Table, 6′ x 30″ $510 • $660
• Half Table $360 • $510
• Internet Access $100 • $250
• Electricity at Interior Table $50
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Fall Discovery Show (Trade Show)
Author Appearance

Author appearance for a Meal Event, Books & Brews, or
Young Readers Roundup is via MPIBA review and invitation.

• Meal Event $1,000
• Afternoon Events: Books & Brews or
Young Readers Roundup
$500
• Author Signings (per Author) in Exhibit Hall at Exhibitor’s Table $100
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Fall Discovery Show (Trade Show)
Sponsorships

Your company is featured in the Fall Discovery Show Directory,
on signage, and in announcements.

• General Education Any amount is welcomed
• Literacy Grant Program Any amount is welcomed
• Exhibit Hall Opening Reception Sole Sponsorship $2,500
• Exhibit Hall Opening Reception Cash Bar Sole Sponsorship $1,000
• Author Banquet Cocktail Reception Sole Sponsorship $1,000
• Author Banquet Sole Sponsorship $3,000
Includes logo projected during
event in Colorado Ballroom and
banner provided by sponsor.
• Reading the West Book Awards Luncheon Sole Sponsorship $2,000
• MPIBA General Meeting Luncheon Sole Sponsorship $1,500
• Other Meal Events Sponsored by participating publishers
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Fall Discovery Show (Trade Show)
Advertising – Directory

MPIBA prints 450 Directories, and in 2015 those were distributed to 171 booksellers; 122 publishers, exhibitors, and sales reps; 71 authors; remainder to staff, volunteers, guests, and extras.

Inside front and back cover ads are full color; interior color full page ads are available adjacent to the covers; other interior ads are black and white/grayscale, provided as a PDF or JPG (300dpi, no bleed or crop marks).

• Inside Front Cover: 7.5˝ wide x 10.0˝ tall; full color $625 • $1,200
• Interior Color, Front: 7.5˝ wide x 10.0˝ tall; full color $525 • $1,100
• Inside Back Cover: 7.5˝ wide x 10.0˝ tall; full color $425 • $800
• Interior Color, Back: 7.5˝ wide x 10.0˝ tall; full color $325 • $700
• Full Page: 7.5˝ wide x 10.0˝ tall;
black and white/grayscale
$300 • $675
• Half Page Vertical: 3.5˝ wide x 10.0˝ tall;
black and white/grayscale
$275 • $500
• Half Page Horizontal: 7.5˝ wide x 4.75˝ tall;
black and white/grayscale
$275 • $500
• Quarter Page Vertical: 3.5˝ wide x 4.75˝ tall;
black and white/grayscale
$150 • $250
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Fall Discovery Show (Trade Show)
Advertising and Promotions

• e-Newsletter, e-Blast, or Website Ad See prices above
• Pick of the Lists, one 15-minute spot
Showcase your favorite titles to bookseller audience
$200
• Bookseller Welcome Bag Promotion
One item insert such as bookmark, map, etc.
$100 • $250
• Banner or Large Display
Outside Exhibit Hall or Registration Area
$300 • $450
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Winter Catalog

• Consumer Reach 307,000
• Bookseller Reach 1,600
• Views on website 32,908
• Views on Facebook 3,838
• Regular Interior Ad $2,150
• Feature Interior Ad (equiv. to 2 regular spaces) $3,875
• Super Feature Interior Ad (equiv. to 3 regular spaces) $5,450
• Back Cover Super Feature Ad (equiv. to 4 reg. spaces) $8,000
• “Booksellers Favorite” Ad
Small Ad space sold via bookseller nomination
and subsequent publisher participation;
backlist trade paperback or paperback original.
$500
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Spring Meeting

Author appearance via MPIBA review and invitation.

• Bookseller Reach 50 – 100
• Author Appearance $500
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Bookstore List Rental

• Excel spreadsheet, one-time use $75 • $225

 

Updated July 18, 2016
*Prices subject to change.