Read, Download, and Share the 2013 Winter Catalog
“The Centerpiece of Our Holiday Promotion”
For 37 years, this full-color, beautifully designed catalog has proven to be a highly effective advertising venue for fall titles of national interest as well as regional-specific titles. It is an essential marketing tool for our bookseller members in Arizona, Colorado, Kansas, Montana, Nebraska, Nevada, New Mexico, Oklahoma, South Dakota, Texas, Utah, and Wyoming.
Publishers place ads for their outstanding Fall titles as well as titles that are of specific regional interest, and national and regional wholesalers support the catalog with special stock offers.
A major benefit of membership in MPIBA is that stores receive plain or imprinted catalogs FREE in unlimited quantities (stores pay only freight). With a minimum order of 1500, the store logo appears on the front of the catalog and the entire bottom half of the back cover is available for a coupon or customer message.
“The centerpiece of our holiday promotion …”
“We love to use the Winter Catalog as the centerpiece of our holiday decorating and promotion. Inserting it in all our local papers, stuffing it into all our bags, and getting it into customers’ hands gives them great ideas for everyone on their holiday shopping list. All of our store displays feature the artwork from the catalog, and we have a fun employee contest where we all predict which book in the catalog will sell the best. Having our store logo imprinted on the catalog allows us to have a much more glossy, professional-looking holiday catalog than we would be able to produce on our own. We see our customers coming in with it every year, all marked up with ideas for their friends and family.”
“Increased sales by 45% …”
“We have been using the Winter Catalog for several years, and each year it just gets better. It is now our most important tool for Christmas sales; distributing the catalog helped us increase our Christmas sales by 45%! After the local newspaper insertion at Thanksgiving, people always come in waving the catalog and looking for specific books. We emphasize catalog titles by displaying them at the front of the store, ordering plenty of stock, and tutoring our staff so they can handsell their favorites. I look forward to another great year of Christmas selling with our Winter Catalog.”
“Because it works!”
“We inserted 15,500 catalogs into our daily newspaper over an entire week. We saw more customers arrive at our store with catalog in hand ready to shop for their predetermined choices. We also attracted people who had never been into our store thanks to this broadened approach. This is the fifth year in a row we’ve taken this marketing avenue so seriously – and it’s because it works!!”
“It looks like our own catalog …”
“We inserted 7,000 imprinted catalogs in the local newspaper, and we had a great response. But what we like best is that this beautiful marketing piece looks like our own catalog, one we produced ourselves. It gives us great credibility and validity in our small town.”
“Backlist sales … up 440%!”
Winter Catalog 2013
News from Mountains & PlaIns
Reading the WestClick here to visit the Reading the West page where you can download a four-page PDF of the winners from 1990 through 2012. Nominations for the Reading the West Book Awards program for calendar year 2013 are due on January 1, 2014.
Trade Show 2013Click here to view the Trade Show 2013 Recap..
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