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For 35 years, this full-color, beautifully designed catalog has proven to be a highly effective advertising venue for fall titles of national interest as well as regional-specific titles. Over the years it has become an essential marketing tool for bookstores in Arizona, Colorado, Kansas, Montana, Nebraska, Nevada, New Mexico, Oklahoma, South Dakota, Texas, Utah, and Wyoming.
“The MPIBA Holiday Catalog is an essential part of our marketing plans here at Harper. It greatly helps the sell-IN and sell-through of important books at a crucial time of year!”
–Carl Lennertz, Vice President
HarperCollins Publishers
Increased sales by 45% …
“We have been using the Winter Catalog for several years, and each year it just gets better. It is now our most important tool for Christmas sales; distributing the catalog helped us increase our Christmas sales by 45%! After the local newspaper insertion at Thanksgiving, people always come in waving the catalog and looking for specific books. We emphasize catalog titles by displaying them at the front of the store, ordering plenty of stock, and tutoring our staff so they can handsell their favorites. I look forward to another great year of Christmas selling with our Winter Catalog.”
–Susie Wilmer, Owner
Old Firehouse Books in Fort Collins, Colorado
… because it works!
“We inserted 15,500 catalogs into our daily newspaper over an entire week. We saw more customers arrive at our store with catalog in hand ready to shop for their predetermined choices. We also attracted people who had never been into our store thanks to this broadened approach. This is the third year in a row we’ve taken this marketing avenue so seriously – and it’s because it works!!”
–Nicole Magistro, Owner/Buyer
The Bookworm of Edwards in Edwards, Colorado
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